Real Small Businesses on Measurable Marketing ROI [Video]

In honor of National Small Business Week, we’re featuring some of our favorite small businesses – our very own clients – on the ReachLocal blog! We’re extremely proud to work with each and every one of these small businesses and help them get the results they want from their online marketing. In these videos, hear what our clients have to say about what it’s like working with ReachLocal and also about how important getting tangible, measurable ROI is to their…

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Top Viral Videos of 2013 (And What You Can Learn from Them)

Top Viral Videos

This year, some truly memorable videos made it onto out list of the top viral videos of 2013. Chances are you’ve seen or heard of many of them already, so we wanted to round them up for your viewing (or re-viewing) pleasure and also share some tips and takeaways from each one that you can apply to your own video marketing process. Here’s a look at some of the top viral videos of the year and what you can learn…

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ReachLocal Chairman Speaks at Churchill Club About Local Services Economy [Video]

ReachLocal Chairman Speaks at Churchill Club About Local Services Economy

This week, our Board Chair and Interim CEO David Carlick spoke about the digitization of local services at the Churchill Club’s event “The Local Services Economy.” He joined local service entrepreneurs Logan Green, CEO & co-founder of Lyft, Justin Kan, founder of Exec, and Sarah Leary, co-founder of Nextdoor, in an open forum discussion moderated by Doug MacMillan, technology reporter for the Wall Street Journal. The event focused on the many emerging opportunities that exist to help businesses move various…

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Consumers Tell All: Why You Need a Small Business Website

As a business owner, you know first hand how much effort it takes to keep your business running smoothly. And we get it. But if there’s one thing that can take a little bit off of your plate, it’s your website. How? Here are three great reasons. Plus, in this Leaks on the Street video, see what these everyday consumers told us matters most to them when visiting a small business website. http://www.youtube.com/watch?v=XKnicfSMlMY You Own It Unlike review sites, local…

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Leaks on the Street: Why Do Consumers Follow Businesses on Social Media? [Video]

If you’re using social media to promote your local business, you’ve probably wondered, “How do I get more fans, likes, and shares?” at one time or another. In this episode of Leaks on the Street, we ask everyday people what makes them follow and engage with businesses on their favorite social media sites. Here’s what they had to say! http://www.youtube.com/watch?v=tqs69FH5iKk It’s true that creating content that is relevant to your audience is the secret to getting social media likes and…

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Don’t Leak Leads Website: Is Your Marketing Leaking Leads?

Is Your Marketing Leaking Leads?

Every business has a sales funnel. At the top of the funnel, consumers look for your products and services often by searching for them online. Some of these consumers move to the next step in their buying process when they discover your business online, visit your website, and then decide to call or email you based on what they see on your website. But only some of these leads will make it all the way through the sales funnel and…

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More Students, More ROI: One Education Client’s ReachLocal Success Story [Video]

One of our goals at ReachLocal is helping local businesses of all types reach their customers online. With one education client, we did just that. In this customer review video, a local art school reveals how ReachLocal helped them increase new business, allowing them to open a second location in the San Francisco Bay Area. Hear firsthand how Young at Art uses ReachSearch search engine advertising, TotalTrack offline advertising tracking, and the ReachLocal mobile app, to not only get leads, but…

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How ReachLocal Helped One Legal Client Get More Business [Video]

At ReachLocal, we pride ourselves on providing measurable results for our clients. And the greatest compliment to us is hearing reviews from clients who have seen their businesses grow after implementing ReachLocal solutions. In this recent ReachLocal Review video, a personal injury law firm reveals that they have seen an increase in new business thanks to ReachLocal. Using ReachSearch search engine advertising, ReachRetargeting display advertising, and TotalLiveChat, our live chat solution, along with the ReachLocal mobile app, they have been…

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Ask ReachLocal: How to Get Started Measuring Marketing ROI [VIDEO]

When it comes to measuring the return on investment, or ROI, of online marketing,  small businesses are often at a loss. And with good reason – ROI is a tricky thing to determine, much less make sense of. So in today’s Ask ReachLocal video, we not only discuss why it’s valuable to calculate your return on investment, but we break down measuring your marketing ROI into a few easy steps. Watch the video now to learn how to: Get started…

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Does My Small Business Really Need a Website? [VIDEO]

With the popularity of social media sites like Facebook and Google+, many small businesses are now ranking higher in search engine results and engaging with more consumers online than ever before. But, does that mean they no longer need a small business website? Watch the latest Ask ReachLocal video to see what we have to say. http://www.youtube.com/watch?v=I_IzaI9DhTc Having a small business website is crucial to your Web presence. From helping your business rank organically on search engines to converting customers…

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