The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which…

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Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too many local businesses focus on keyword reports to measure the success of their SEO strategy. Keyword reports only tell you where your business…

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Digital Marketing Trends & Strategies to Fall For

When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. Take social media, for example. In just two years, from 2014 to 2016, social media marketing and advertising budgets doubled. What started as an opportunity for larger businesses and brands has expanded into the local space, with millions of local businesses now active on…

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3 Digital Marketing Tips for Seasonal Businesses

Are you a seasonal business struggling to figure out the best digital marketing strategy to keep your business in front of prospects and customers all year? As we move into the fall and winter seasons, some business owners find themselves wondering what to do until it warms up again, while other businesses are preparing to ramp up business. Use these three tips to market your seasonal business year round. 1. Build a Solid Online Presence A solid online presence comprising…

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner…

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How to Eclipse Your Competitors

Do your competitors shine as bright as the sun? Are you looking for a way to block them out so your customers and prospects give you all their attention (and business)? Here are three ways to eclipse your competitors. 1. Be Everywhere (Online) Just like the #Eclipse2017 has been everywhere – from the news to social media – your business needs to be everywhere online, too. A comprehensive digital marketing strategy that includes a paid and organic approach is your…

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Are You Mismanaging Your Leads? A True Story

I love birthday parties, and this year, I decided to throw together a party for myself. My goal was to entertain my inner-child, friends, and family during the festivities, and I immediately started searching for vendors who could help me accomplish the party of my mid-life crisis dreams! As I went through the planning process, it was surprising to me how difficult it was to get returned calls from companies who were spending online advertising dollars to get my attention….

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4 Digital Marketing Lessons You Can Learn from Real SMBs

Venturing into the world of digital marketing can seem overwhelming for small and local businesses. You know you need to be online to grow your business, but how do you get started? What tools do you need to be successful? One of the easiest ways to answer these questions is to learn from real SMBs who have been successful in digital marketing. So, here are four digital marketing lessons you can learn from real SMBs. Build on a Solid Foundation…

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Get Out of the Office: How to Stay Connected to Your Business

Do you have a hard time cutting the cord to your business if you need to step away? And do you worry about missing out on leads and new customers when you’re away from your business? Here are four tips to help you stay connected to your digital marketing while you’re out of the office: 1. Delegate the Work (So You Don’t Miss Out on Leads) Did you know that 50% of consumers give their business to the first company that…

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Game-Changing Lead Response Tips & Tricks

You’ve done it. You’ve finally got a marketing program that works! Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. Your marketing can bring you leads, but it typically can’t close business by itself. Once leads contact…

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