7 Ways to Refresh Your Marketing with an Image Makeover in 2019

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2019. One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances…

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I’ve Got New Customers, Now What?

Improving Customer Loyalty

During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of these basics to help you create loyal customers not just during times of peak interest, but throughout the year. Here are seven must-dos to make the most out of each new customer you get. 1. Get Their Email Address! Landing a new customer is an…

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 24 and your plan (likely) in…

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3 Reasons Adding Live Chat is Good for Business

Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about customer service issues, it’s also much more than that. When used correctly, it can be the swiss-army knife of one’s digital presence. Here are three specific reasons why adding live…

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…

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3 Types of Businesses That Should Run Instagram Ads

The widely-known mobile sharing network of Instagram has grown rapidly since its launch in 2010. It started off as a simple photo sharing app and grew to include a 24-hour story feature, IGTV, engagement tools such as polls and swipe up links, and so much more. According to Statista, there are currently 800 million active Instagram users (and it’s only going up from there). So, are you taking advantage of putting your ads on this rapidly growing platform? There are…

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Click This: Fuel Your Social Media Engagement with These Tips

Social media is all about making connections, updating others on what’s happening in your business, and sharing information that your followers want to see. But in order to grow your business, sharing on social media shouldn’t be a one-way street. Are you wondering how to increase engagement on your page but don’t know where to start? Here are five tips for helping you increase your business’s social media engagement. 1. Know that Your Current Audience Matters Do you find yourself…

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Get Straight A’s with These Back-to-School Marketing Tips

A new school year is right around the corner – school supplies are being purchased, backpacks are filling up with books, and lunches are being planned and packed. Is your marketing strategy going to make straight A’s this year? Here are three back-to-school marketing tips to keep in mind this school year. Invest in a Mobile Marketing Strategy Did you know that back-to-school sales are typically taken advantage of at higher rates on mobile devices? “Around 60 percent of parents are…

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The Getting Started Guide to Instagram

Social media is a marketing buzzword that isn’t going away, but it is always changing. First, there was MySpace, then Facebook, then Twitter, and it seems every time we blink a new, innovative platform like Periscope or Snapchat joins the scene. Even so, for the better part of the last decade, Facebook ruled social like Google ruled search. But in the last year, a new trend has emerged. Teens and young adults are leaving Facebook as the social network’s popularity grows…

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3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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