Don’t Make These Heartbreaking Marketing Mistakes

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next campaign will be successful by following these few crucial tips: 1. Not Advertising Where Your Target Audience Is Digital marketing gives you an abundance…

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4 Ways to Make Leads Fall in Love with Your Business

With the rise of the internet and smartphones, digital access has been changing consumer behavior. Local businesses often have to compete with well-known, national brands without exceeding marketing budgets. But consumers want to support local, so here are four easy ways for you to create a marketing plan that sticks to your budget and gets customers to fall in love with your business. 1. Build Your Story & Brand Today, many consumers are interested in the values businesses represent, and…

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Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]

With Valentine’s Day right around the corner, we wanted to know how consumers were shopping for their loved ones and how those shopping habits impact local businesses. So, we surveyed 265 consumers all about their Valentine’s Day shopping plans and preferences. We asked how they shop, what kinds of gifts they like to give, what turns them off from a business, and more, and we found some interesting results. Check out the infographic below to learn the surprising Valentine’s Day…

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Where’s the Love? 4 Ways to Get More Online Reviews

What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more…

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3 Marketing Habits to Break in the New Year

You know that your products and services are just what your target audience needs. You’ve shored up your operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Businesses make mistakes every day that can lead to closure. This is painfully true when it comes to marketing. Here are three marketing habits you should break in the new year. Relying Strictly on Unpaid…

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Measuring Your Marketing: Our Recipe for Success

One of the major frustrations we hear from local businesses time and time again is around knowing what aspects of their marketing is actually working to impact ROI. This is especially true for businesses just starting out in general or taking the first steps in the digital marketing realm after years in business. When you’re new to the game, it’s hard to understand the rules. So, from our perspective, the best thing any business owner can do is take the…

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Give the Gift of Great Customer Service: 4 Tips

The holidays are a time of fierce competition for services and retailers, and now is the time to think about what your business can provide that your customers can’t get anywhere else. You may have some great holiday offers ready, but how is your customer service? Enter the fray of the holiday season with these tips. Be Friendly Great customer service starts the moment you start talking to a lead, and the way you treat them during the first conversation can…

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Why Leads Give You the Cold Shoulder & What to Do

You spend a lot of time and money driving leads to your business. But if you aren’t turning those leads into customers, you’re not getting a return on investment. Converting leads isn’t always as easy as producing them, and many business owners have the shared pain point of having leads go cold after the initial inquiry. So, why do leads give you the cold shoulder, and what can you do about it? I’ve found there are often recurring themes for…

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 25 and your plan (likely) in…

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can…

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