18 Lead Conversion Terms You Need to Know

While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every local business needs to know. 1. Lead Source: This is the…

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3 Key Reasons Content Marketing is Important for Local Businesses

Did you know that 76% of local businesses use content marketing? But, what exactly is content marketing and why is it important for local businesses? What is Content Marketing? Before we hop into why content marketing is important for local businesses, let’s start with what it actually is. According to Content Marketing Institute, content marketing is defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer…

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How To: Scope Out Your Business Competition Online

No matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Especially since research shows that 79% of U.S. adults use the internet to make purchases, a business’ online presence is more valuable than ever. If you don’t already know who your local business competitors are, you can conduct a search for your own products or services in your area to see what other businesses appear in the search results, check…

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5 Ways to Create a Better Online Customer Experience

In today’s digital world, your customers are interacting with your business in more ways than just in-person visits and phone calls. They’re interacting with you online – whether through your ads, your website, your social media sites, and more. So, how can you create a positive customer experience across all these online entities? Here are five questions to ask yourself to test whether or not you’re presenting a positive online experience for your customers. Is Your Website User-Friendly? There’s nothing more off-putting than…

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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5 Ways to Repair Your Online Presence Before the Holidays

The internet has become the go-to destination for holiday shoppers. They use it to research businesses or products, make purchases, and more. So, it’s the ideal time to make sure your online presence is in tip-top shape so prospects looking for your products and services see only the best about your business. And, it’s never too late to make sure your business is prepared! Update Your PPC Campaigns with Your Latest Offers One of the first ways prospects may interact…

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7 Ways to Refresh Your Marketing with an Image Makeover in 2019

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2019. One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances…

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 24 and your plan (likely) in…

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…

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3 Types of Businesses That Should Run Instagram Ads

The widely-known mobile sharing network of Instagram has grown rapidly since its launch in 2010. It started off as a simple photo sharing app and grew to include a 24-hour story feature, IGTV, engagement tools such as polls and swipe up links, and so much more. According to Statista, there are currently 800 million active Instagram users (and it’s only going up from there). So, are you taking advantage of putting your ads on this rapidly growing platform? There are…

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