3 Types of Businesses That Should Run Instagram Ads

The widely-known mobile sharing network of Instagram has grown rapidly since its launch in 2010. It started off as a simple photo sharing app and grew to include a 24-hour story feature, IGTV, engagement tools such as polls and swipe up links, and so much more. According to Statista, there are currently 800 million active Instagram users (and it’s only going up from there). So, are you taking advantage of putting your ads on this rapidly growing platform? There are…

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Click This: Fuel Your Social Media Engagement with These Tips

Social media is all about making connections, updating others on what’s happening in your business, and sharing information that your followers want to see. But in order to grow your business, sharing on social media shouldn’t be a one-way street. Are you wondering how to increase engagement on your page but don’t know where to start? Here are five tips for helping you increase your business’s social media engagement. 1. Know that Your Current Audience Matters Do you find yourself…

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Get Straight A’s with These Back-to-School Marketing Tips

A new school year is right around the corner – school supplies are being purchased, backpacks are filling up with books, and lunches are being planned and packed. Is your marketing strategy going to make straight A’s this year? Here are three back-to-school marketing tips to keep in mind this school year. Invest in a Mobile Marketing Strategy Did you know that back-to-school sales are typically taken advantage of at higher rates on mobile devices? “Around 60 percent of parents are…

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The Getting Started Guide to Instagram

Social media is a marketing buzzword that isn’t going away, but it is always changing. First, there was MySpace, then Facebook, then Twitter, and it seems every time we blink a new, innovative platform like Periscope or Snapchat joins the scene. Even so, for the better part of the last decade, Facebook ruled social like Google ruled search. But in the last year, a new trend has emerged. Teens and young adults are leaving Facebook as the social network’s popularity grows…

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3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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Laying the Foundation to Your Search Marketing Campaign

When you’re on the prowl for a new restaurant, barber, or dentist, how do you go about finding your next go-to spot? Our guess is an internet search. Google receives 3.5 billion searches in just one day! The number of daily internet searches continues to grow, and it is only projected to pick up more speed. As the algorithm of online advertising changes every day, it is essential that you stay on top of the current trends to ensure you’re…

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important to understand that today’s consumers are savvy. They don’t want templated responses but instead prefer to feel like they are communicating with an actual person…

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Don’t Make These Heartbreaking Marketing Mistakes

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next campaign will be successful by following these few crucial tips: 1. Not Advertising Where Your Target Audience Is Digital marketing gives you an abundance…

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4 Ways to Make Leads Fall in Love with Your Business

With the rise of the internet and smartphones, digital access has been changing consumer behavior. Local businesses often have to compete with well-known, national brands without exceeding marketing budgets. But consumers want to support local, so here are four easy ways for you to create a marketing plan that sticks to your budget and gets customers to fall in love with your business. 1. Build Your Story & Brand Today, many consumers are interested in the values businesses represent, and…

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