Tamara WeintraubOne of the biggest mistakes businesses make when running advertising is not tracking their results. So, whether you’re running offline or online advertising or both, call tracking is one easy way to track which of those ads are attracting consumers so you can determine which ones are most effective at driving customers to your business. What is Call Tracking? Call tracking is the process of putting a unique, trackable phone number in your advertising in order to measure whether or not that…
Sales Leads: What to Do After the Call
If you’re marketing your business online or offline, you know the value of a conversion from those tactics. First, it’s critical to create a lead management process for your business so that you can track and measure your lead generation activities. Then, once you have a conversion – like a phone call, email, or completed contact form – it’s important to have a process in place to manage those new prospects and convince them to do business with you. Follow…