This Time, It’s Personal: Digital Retention 101

You’ve probably heard that it’s more expensive to get new customers than to keep the ones you already have. Keeping existing customers is called customer retention, and just as the Internet has made local advertising more effective and affordable, it’s done the same for customer retention. That means lots more opportunities worth taking advantage of. Why? Because an increase in customer retention leads to an increase in: referrals, brand awareness, your online reputation – and most importantly, your profit margins….

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