7 Ways to Reward Your Facebook & Twitter Followers

Twitter and Facebook

7 Ways to Reward Your Facebook & Twitter Followers Creating an engaged, thriving community of Twitter and Facebook fans and followers is an important part of building a dynamic web presence that can benefit your business – both online and offline. So, what can you do to reward your social fans and followers? Here are seven ways you can say “thank you” to those who follow your business online. 1) Coupons & Discounts – Sharing coupons and discounts with your…

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Is Social Media Customer Service Too Challenging?

customer service

Social media marketing has become a valuable resource for local businesses; in fact, nearly 70% of local businesses already use Facebook to reach local consumers online. The number one value proposition of social media channels like Facebook and Twitter, according to the Small Business Success Index, is the ability to identify and attract new customers. But now that consumers are spending more time than ever on social media sites, how can your local business take advantage of this channel for…

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What Your Customer Service Advertises About Your Small Business

Customer Service

The way you treat your customers can advertise a lot about your business and facilitate word of mouth. Often, it’s your customer service strategy that keeps people coming back and spreading the word about your business. So, what do you want your customer service to say about you? You’re a Good Listener Customers appreciate you taking an interest in what they have to say, good or bad. It’s vital to your customer service strategy to use outlets like customer satisfaction…

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Negative Review? How to Craft the Right Reply to a Complaint

"I'm Sorry" Puppy

Negative reviews and complaints online are, unfortunately, one of the most predictably bothersome side effects of owning a small business in this digital age. But handling them properly starts with approaching the situation calmly and putting everything into context. For starters, be selective about which complaints or reviews warrant a response because sometimes it’s better to not respond at all. Does the review rely on inappropriate language or personal accusations to get the point across? Nasty, to be sure, but…

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How to Deal With Negative Reviews & Complaints

Reputation

As a small business owner, you know that a negative review or complaint can have a big impact on your online and offline marketing – as well as your bottom line. Even if you are making 99% of your customers happy, occasionally mistakes happen, and good customer service can sometimes slip through the cracks. But when someone attacks your business, it can feel like they’re attacking you, and it can be difficult not to take that personally. Before going on…

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7 Deadly Sins of Customer Service for Small Business

Customer Service

No matter how great your online marketing efforts, local customers are going to do business with you in person. So, the customer service you deliver can be your best friend – or your worst enemy. At the end of the day, how you treat your customers will impact not only your current customer satisfaction levels, but it will have a powerful impact on your company reputation – both online and off. Many business owners are quick to take a defensive…

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