Phone Call Management 101: 5 Tips You Need to Know

Do you know how your staff is performing on the phone? If you didn’t immediately know how each of your staff members perform on the phone, including what their strengths and weaknesses are, you may not be managing your phone leads to their full potential. Your customer’s experience with your business when they call can make or break a sale. And guess what? Your competitor down the road is wooing those same business opportunities on the phone. Standard phone processes,…

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Are You Mismanaging Your Leads? A True Story

I love birthday parties, and this year, I decided to throw together a party for myself. My goal was to entertain my inner-child, friends, and family during the festivities, and I immediately started searching for vendors who could help me accomplish the party of my mid-life crisis dreams! As I went through the planning process, it was surprising to me how difficult it was to get returned calls from companies who were spending online advertising dollars to get my attention….

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Get Out of the Office: How to Stay Connected to Your Business

Do you have a hard time cutting the cord to your business if you need to step away? And do you worry about missing out on leads and new customers when you’re away from your business? Here are four tips to help you stay connected to your digital marketing while you’re out of the office: 1. Delegate the Work (So You Don’t Miss Out on Leads) Did you know that 50% of consumers give their business to the first company that…

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Game-Changing Lead Response Tips & Tricks

You’ve done it. You’ve finally got a marketing program that works! Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. Your marketing can bring you leads, but it typically can’t close business by itself. Once leads contact…

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7 Deadly Sins of Lead Management

Lead management is an essential part of growing your business. You need new leads to come in so you can convert them into new customers. But, do you ever feel like your leads aren’t converting? Or you’re not capturing enough leads? Or maybe that you’re not getting the right leads? If so, you may be making one of these seven deadly sins of lead management. 1. Your Form Submissions Are Working Against You It is no secret that visitors tend…

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website…

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ReachLocal Review: Client Doubles Leads Almost Immediately with ReachLocal

If driving more leads from your digital marketing is one of your goals, here’s a story of how one local business owner doubled their leads almost immediately after they started working with ReachLocal to market their business online. When Tarcy Schindelka, President, Owner, and DJ for Advanced DJ Services, was looking to grow his business, he knew he needed a way to convert more leads and update his website to provide a mobile-friendly and positive user experience, but he wasn’t…

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Do You Know Where All Your Marketing Leads Are Coming From?

For most local businesses, your primary goal for your digital marketing campaigns is getting more calls and leads, and hopefully you have a complete paid, organic, and website strategy in place to help you meet that goal. But, do you know exactly where all your marketing leads are coming from and which marketing tactics are delivering actual leads and customers – not just clicks or visits to your site? With lead analytics software, like ReachEdge™ from ReachLocal, you can finally…

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4 Ways to Track Where Your Marketing Leads are Coming From

Wouldn’t you like to know which marketing tactics – like PPC, SEO, social media, etc. – are bringing in the most leads for your business? Tracking your leads is an important way to determine how well your marketing is actually working. If you don’t have a system in place for tracking the source of your marketing leads online already, here are four ways you can determine where they are really coming from. 1. Asking Leads Directly The good news is…

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ReachLocal Review: How One Client Makes the Most of Their Online Marketing

As a local business owner, your primary goal for your digital marketing campaigns is getting more calls and leads. Do you have a complete paid, organic, and website strategy designed to capture more leads for your business? How can you tell if your marketing tactics are actually bringing in leads? Are you spending money in the right places? Is your website losing leads? These are just a few of the questions you may ask yourself when you don’t have a real way…

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