Sales Leads: What to Do After the Call

Sales Leads

If you’re marketing your business online or offline, you know the value of a conversion from those tactics. First, it’s critical to create a lead management process for your business so that you can track and measure your lead generation activities. Then, once you have a conversion – like a phone call, email, or completed contact form – it’s important to have a process in place to manage those new prospects and convince them to do business with you. Follow…

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True Story: Quality Content Brings in Leads and Sales

According to the Web Presence Lifecycle, posting quality content is a critical first step any local business needs to take in order to improve search and social discoverability across the Internet. But what does that mean, exactly? Well, content that a lot of people find valuable tends to get shared and passed around from person to person and network to network. And thanks to hyperlinks, retweets, and other markers that show who passed what along, it’s easy to trace back…

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