4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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Get Ahead with Google Posts: How to Make It Work for Your Business

Is your business using Google My Business? If so, Google has a new feature for Google My Business called Google Posts to help businesses share relevant information directly on Google Search and Maps. This is useful because 82% of people turn to search engines to find local information. Google Posts were first introduced under a different name, candidate cards, back in January 2016 exclusively for political candidates. Now, however, this feature is available to any business. Why Should My Business…

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Facebook No Longer Supports Custom Link Previews: What You Need to Know

In an effort to help dismantle the abundance of false news and misleading content floating around on social sharing sites, Facebook is stepping in to make changes to its API that will prevent all users from modifying the preview of any link shared on Facebook, affecting both personal and business pages. How Does This Update Impact Users? Moving forward, the headline (or title), description, and the image that accompanies a link will no longer be editable. This means that the…

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Mobile Advertising FAQs: 4 Local Geofencing Features You Need to Know

With 75% of smartphone users relying on location for their search results on the internet, it’s no wonder why many businesses have already started using location-based advertising. Geofencing is a hyper-local mobile advertising technology that can help you reach more consumers when they’re out and about. But, what exactly is geofencing, and how you can use it to your advantage? Read our FAQs about geofencing below. What is Geofencing? Geofencing is use of a virtual perimeter using Wi-Fi, GPS, or…

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Google Marketing Next 2017 Tweet Round-Up

The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing. A few key themes we discovered while scouring the tweets from this event: Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing. Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses. User…

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Mobile Marketing: Why It’s No Longer Just a Trend & What to Do About It

What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile technology has gone from being a mere twinkle in Silicon Valley’s eye to shaping not just how and when information is consumed, but also the…

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Mastering PPC: Why You Need a Mobile Strategy

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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3 Ways to Use Geofencing to Drive Small Business Saturday Sales

Small Business Saturday is a great initiative that encourages shoppers to support local businesses as they make their holiday purchases. One marketing strategy that is extremely useful around Small Business Saturday is geofencing. Geofencing gives you the ability to target mobile shoppers as they’re near your (or your competitor’s) business – making it ideal for reaching on-the-go shoppers. Here are three ways you can use geofencing to drive Small Business Saturday sales. 1. Set Up Targeting Around Your Competitors’ Locations…

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3 Cool Things to Know About Facebook Lead Ads

Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about running Lead Ads on Facebook: 1. It Takes Two Taps to Convert a Lead One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form…

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