4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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Get Ahead with Google Posts: How to Make It Work for Your Business

Is your business using Google My Business? If so, Google has a new feature for Google My Business called Google Posts to help businesses share relevant information directly on Google Search and Maps. This is useful because 82% of people turn to search engines to find local information. Google Posts were first introduced under a different name, candidate cards, back in January 2016 exclusively for political candidates. Now, however, this feature is available to any business. Why Should My Business…

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Google Marketing Next 2017 Tweet Round-Up

The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing. A few key themes we discovered while scouring the tweets from this event: Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing. Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses. User…

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Google Stats That Will Blow Your Mind

In our last 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Google Strategic Partner Manager Bo Pulito answered burning questions from our webinar participants. Bo touched on a number of topics local businesses are interested in learning more about like how to increase your chances of showing first in search results and trends Google is keeping tabs on. He also talked about lead sources and how you can use Google to drive more leads for your…

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Get Answers from Google in Our Upcoming 5 in 15 Webinar

Google can be a mystery, and many local business owners have questions they may never get answers to. But, what if we told you that you could have the chance to ask Google a question? In our next 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Bo Pulito, Google’s Strategy Partner Manager, will join us to answer some common questions from local business owners and take additional questions from webinar participants. While Bo won’t be able…

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Google Search Ads Update: Seeing Green

Have you noticed the ad labels on Google search results pages are now green instead of yellow? Last month, Google started using a green “Ad” label on its text ads across mobile, desktop, and Maps search results globally. Google search ads now feature both a green ad label and a green display URL. Google started using yellow ad labels in 2013 to help users tell its search ads apart from organic links in accordance with FTC guidelines. In an effort to…

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What is Google RankBrain & What Does It Mean for SEO?

How Google RankBrain Impacts Your SEO

Have you heard about Google RankBrain? This somewhat new SEO ranking signal has become integral to the way Google is processing a lot of its search queries. Basically, Google is using RankBrain, an artificial intelligence and machine learning system, to help its organic search algorithm understand search queries and deliver more relevant search results to users. Read on to learn more about how RankBrain works and how it’s impacting your SEO. What Exactly is RankBrain? RankBrain is one of the top three…

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3 PPC Updates from the Google Performance Summit You Need to Know

At the end of May, Google held its Performance Summit and announced a number of PPC updates that impact the search results page and paid advertising via Google AdWords. It can be difficult to cut through the excitement and identify the main updates and what they mean for local businesses. So, we’ve identified three updates that stand out the most: 1) Expanded Text Ads, 2) Google Maps Promoted Pins, and 3) the ability to modify bids for all devices. Here’s a…

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Google to Roll Out New Text Ad Format

Google has just announced they will be expanding the text ad format for AdWords in order to better optimize text ads for mobile devices. The result will be a new, second headline and nearly 50% more space for ad copy overall. This will give business owners using AdWords more room to highlight their products, services, and promotions. What Will the Updated Format Look Like? The main change that Google is making is adding a new second headline and greatly expanding the characters available…

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