When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first…
Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…
Is your business using Google My Business? If so, Google has a new feature for Google My Business called Google Posts to help businesses share relevant information directly on Google Search and Maps. This is useful because 82% of people turn to search engines to find local information. Google Posts were first introduced under a different name, candidate cards, back in January 2016 exclusively for political candidates. Now, however, this feature is available to any business. Why Should My Business…
The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing. A few key themes we discovered while scouring the tweets from this event: Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing. Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses. User…
We’re so excited that ReachLocal has once again been named Google’s Quality Account Champion in North America as well as the Innovation Champion in Canada in the 2016 Google Sales Channel Awards. This is our second year in a row winning both awards, and our third time overall being named Google’s Quality Account Champion – a testament to our continuous dedication to quality and innovation in search engine marketing and online advertising. The Google Quality Account Champion award is given…
In our last 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Google Strategic Partner Manager Bo Pulito answered burning questions from our webinar participants. Bo touched on a number of topics local businesses are interested in learning more about like how to increase your chances of showing first in search results and trends Google is keeping tabs on. He also talked about lead sources and how you can use Google to drive more leads for your…
Google can be a mystery, and many local business owners have questions they may never get answers to. But, what if we told you that you could have the chance to ask Google a question? In our next 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Bo Pulito, Google’s Strategy Partner Manager, will join us to answer some common questions from local business owners and take additional questions from webinar participants. While Bo won’t be able…
Have you noticed the ad labels on Google search results pages are now green instead of yellow? Last month, Google started using a green “Ad” label on its text ads across mobile, desktop, and Maps search results globally. Google search ads now feature both a green ad label and a green display URL. Google started using yellow ad labels in 2013 to help users tell its search ads apart from organic links in accordance with FTC guidelines. In an effort to…
Have you heard about Google RankBrain? This somewhat new SEO ranking signal has become integral to the way Google is processing a lot of its search queries. Basically, Google is using RankBrain, an artificial intelligence and machine learning system, to help its organic search algorithm understand search queries and deliver more relevant search results to users. Read on to learn more about how RankBrain works and how it’s impacting your SEO. What Exactly is RankBrain? RankBrain is one of the top three…
At the end of May, Google held its Performance Summit and announced a number of PPC updates that impact the search results page and paid advertising via Google AdWords. It can be difficult to cut through the excitement and identify the main updates and what they mean for local businesses. So, we’ve identified three updates that stand out the most: 1) Expanded Text Ads, 2) Google Maps Promoted Pins, and 3) the ability to modify bids for all devices. Here’s a…
Josh Wilbanks
Bob Nishiyama
Rhea Thomas
Karla Jackson
ReachLocal
Stephanie Heitman
Tamara Weintraub