3 PPC Updates from the Google Performance Summit You Need to Know

At the end of May, Google held its Performance Summit and announced a number of PPC updates that impact the search results page and paid advertising via Google AdWords. It can be difficult to cut through the excitement and identify the main updates and what they mean for local businesses. So, we’ve identified three updates that stand out the most: 1) Expanded Text Ads, 2) Google Maps Promoted Pins, and 3) the ability to modify bids for all devices. Here’s a…

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Google to Roll Out New Text Ad Format

Google has just announced they will be expanding the text ad format for AdWords in order to better optimize text ads for mobile devices. The result will be a new, second headline and nearly 50% more space for ad copy overall. This will give business owners using AdWords more room to highlight their products, services, and promotions. What Will the Updated Format Look Like? The main change that Google is making is adding a new second headline and greatly expanding the characters available…

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Google My Business: Updates to Local Ranking Factors

Google has confirmed the local search ranking factors that impact how your Google listing shows up in the local pack results. So, what are these factors, and what does this mean for your local business’ listing? Let’s explore. What factors impact local search results? In addition to accurate, complete business information, Google says that there are three key factors that impact a business’ local ranking: relevance, distance, and prominence. You’re already familiar with making sure your listing is relevant to…

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Google Confirms Sidebar Ads Being Removed: What You Need to Know

Recently Google has confirmed that the search engine has removed right-hand sidebar ads from its desktop search engine results pages. But, what exactly does this mean, and how will this change impact paid search advertising campaigns? What We Know Google will no longer show ads to the right of its desktop search results pages for most types of searches, essentially mimicking the way its results appear in mobile search. Product Listing Ads will continue to be shown above and on…

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Why Quality Score Matters When Choosing a SEM Partner

For local business owners using search engine advertising, Quality Score can be one of the most confusing campaign components. To add to the confusion, there is a lot of speculation and misinformation, along with differing opinions about how to increase your campaign’s Quality Score and whether or not Quality Score is important to your advertising success. Read on to learn exactly what Quality Score means and the importance of working with a search marketing partner with a focus on achieving…

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3 Steps to the Top of Google’s 3-Pack

Google’s local listing update – which now shows only three listings for local search results instead of 7 – has some digital marketers worried about losing visibility for their website and business listings. What is the Google 3-pack, and what does it mean for your local listings? The “Local Pack” is now 233% more important to your local SEO efforts. While we can’t guarantee a spot in the top of Google’s new “3-pack,” we can give you some tips for…

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Google’s 3-Pack Shakes up Local Listings

Google’s latest update to how it displays search results impacts the local pack, often referred to as the “7-pack.” Now, instead of showing seven results in the local pack, Google shows only three local results. This change has led to a large increase in how often the local pack appears in the number one spot. While the 7-pack occupied the number one spot in only 25% of searches, a recent study shows that the 3-pack appears in this spot 93%…

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Changes with Google+, Google+ Local & What SMBs Need to Know

It looks like some changes are coming to Google+ and Google+ Local, and there’s been a lot of speculation and discussion about what these changes might mean. Google announced it’s shutting down unused or unverified Google+ pages. Google will no longer require its users to use a Google+ profile to access YouTube and some other Google properties. But this doesn’t mean Google is turning away from local search and Maps results. In fact, you need a strong local presence on…

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Is Your Site Ready for Google’s Mobile Update?

We’ve talked a lot about mobile and why going mobile is essential to local business success. And for good reason: Google is about to roll out a new mobile search algorithm starting April 21 – or as it’s known – “mobilegeddon,” because of the vast number of non-mobile sites predicted to be impacted by the update. Why a mobile-friendly algorithm? Google’s in the business of providing the most relevant and valuable search results to its users. And as more and more people…

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No Mobile Site? It’ll Cost You in Google’s Mobile Search Results

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons. First, Google now displays a “mobile-friendly” tag on links for sites that display optimally on a mobile screen. This means that mobile searchers will be more inclined…

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