Why You Should Use Geofencing to Target Your Audience

In our latest 5 in 15 Webinar: 5 Ways to Target Your Audience Online, we learned valuable information about targeting the right customers online. One valuable targeting tactic local businesses can benefit from is geofencing, a display targeting tactic that helps you reach prospects in a certain area through their mobile devices. Here are some benefits of geofencing from our webinar. Get the Webinar: 5 Ways to Target Your Audience Online Targets Prospects Near You & Finds New Audiences Geofencing…

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What is Geofencing & Why Should Your Local Business Care?

geofencing local mobile advertising

You’re probably already familiar with a number of local targeting terms, but have you heard of geofencing? This relatively new term, geofence marketing, sounds complex, but it’s really pretty simple. What is Geofencing Marketing? Basically, geofencing is a location-based mobile technology that lets you define a precise, hyperlocal geographic area for a specific mobile use or application. In terms of geofencing marketing, this virtual “fence” allows you to target only people (via their mobile devices) within that defined area with…

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How It Works: In App Mobile Advertising [Video]

The rise of mobile has opened up new opportunities for getting ads in front of consumers, especially inside of mobile apps. Over 88% of time spent on smartphones is spent using mobile apps, making this a great place to get seen where your audience spends their time. And, with the ability to target consumers when they’re near your business with timely, actionable ads, you can not only reach consumers but also entice them to take action. Watch this short video…

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Top Questions You Asked During the Webinar “Why Mobile Matters”

We recently held a webinar titled “Why Mobile Matters to Local Businesses,” which covered trends in mobile marketing and tips for creating a strong mobile presence. The content sparked some great questions from the audience, and following are some of the questions we fielded on the webinar.   Should the mobile version of our website contain only key pages or the whole site? When advertising in mobile apps, is it best on the “free apps” or the paid apps? How…

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Report: 91% Say a Mobile Website is a Priority for Their Local Business

importance of mobile websites to small businesses

Last month, we asked our readers if having a mobile website was a priority to their local business. A whopping 91% of respondents said “Yes!” while only 9% said that a mobile website was not a priority for their business. See the breakdown of results in our infographic below. What Respondents Said We also asked poll respondents why having a mobile site was important to them. Here is what some business owners had to say about having a mobile website today. “Responsive, mobile…

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Why Mobile Matters for Local Business & Expert Tips [Webinar]

Consumers today spend more than 3 hours per day on smartphones and over 85% of them consider their mobile devices to be a central part of everyday life. Smartphones provide consumers with constant access to the Internet, resulting in a shift in the way they search for and discover local businesses. This shift has even prompted Google to update its algorithm to emphasize mobile-friendly websites in mobile searches in what was dubbed “Mobilegeddon.” In our latest webinar coming up on…

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Report: 69% Say They Use a Mobile Browser to Get Local Business Information

Last month, we asked readers for the top way they look for local business information on their smartphones. With 69% of responses, mobile browsers are still the most common path to finding local businesses information, according to our readers. In addition, 23% of respondents say they use maps like Google Maps, and 8% say they rely on local directory apps like Yelp to find local business information on their mobile phones. See the responses in our infographic, and let us know which method you prefer…

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After Mobilegeddon: Why You Still Really Need a Mobile Website

Why you still need a mobile website after Mobilegeddon

Last month, search engine giant Google made a huge splash in the online marketing world by releasing a mobile algorithm update. This update, dubbed “Mobilegeddon,” emphasized that websites would need to be mobile-friendly in order to perform well in mobile search. In the weeks that followed Google’s mobile search update, there have been mixed reports about the impacts of this algorithm on mobile website traffic. Some have stated that the full results of the update may not yet full be…

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[Video] ReachLocal CEO on Making Mobile Work for Local Business

Consumers are increasingly using mobile devices for shopping activities and for conducting pre-purchase research on their smartphones. If your online marketing isn’t mobile ready, there’s a good chance you might be missing out on relevant customers and losing them to your competitors. ReachDisplay InApp is just one of several offerings in ReachLocal’s total digital marketing system that ensures local businesses have what they need to compete in the rapidly growing mobile ecosystem. Watch ReachLocal CEO Sharon Rowlands discuss how mobile…

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Poll: How Do You Get Local Information on Mobile?

Use mobile phone to look for local business information

How do you look for a local business? If you’re like 87% of consumers, you turn to your smartphone to search for local business information. There are many ways and places you can use a mobile device, whether you’re searching for a local product or service, looking up directions or contact information, or getting reviews and recommendations about a nearby business. Vote in our poll now to tell us the number one way you look for local information on mobile.   Create your own user feedback survey

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