3 Places Small Businesses Can Connect with Consumers on Mobile [Infographic]

How can you reach consumers on mobile?

If you don’t already have a mobile strategy in place for your local business, it’s time to start investing in one. Mobile marketing is no longer a nice-to-have for small businesses. If you really want to compete with other businesses both large and small, you need a way to reach consumers as they are using mobile devices. Otherwise, you could lose potential and current customers to competitors who provide a better overall mobile experience. Need more reasons to incorporate mobile…

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Is Mobile In App Advertising Right for Your Business?

advertising in mobile apps

Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more. But of course, when evaluating a new marketing solution…

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3 Mobile Marketing Tactics You Need Now

It’s been a couple days since Google’s “Mobilegeddon” was unleashed. The streets are still in order; no massive chaos has erupted. But online, businesses without mobile-friendly websites may soon start to see the effects of this mobile search algorithm updates in their website traffic reports. If you don’t already have a mobile-friendly version of your website – and aren’t working on it – then DO IT NOW! Until then, and even after the Mobilegeddon dust settles, there are a few…

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Is Your Site Ready for Google’s Mobile Update?

We’ve talked a lot about mobile and why going mobile is essential to local business success. And for good reason: Google is about to roll out a new mobile search algorithm starting April 21 – or as it’s known – “mobilegeddon,” because of the vast number of non-mobile sites predicted to be impacted by the update. Why a mobile-friendly algorithm? Google’s in the business of providing the most relevant and valuable search results to its users. And as more and more people…

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No Mobile Site? It’ll Cost You in Google’s Mobile Search Results

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons. First, Google now displays a “mobile-friendly” tag on links for sites that display optimally on a mobile screen. This means that mobile searchers will be more inclined…

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30% Say SMBs Need a Mobile Website in 2015

When we asked our readers what local businesses should stop doing in their online marketing 2015, 30 percent answered “Having a non-mobile website.” As we begin this new year, the evidence for having a mobile-friendly or mobile-responsive website is overwhelming, and, business owners and consumers alike agree that it’s a top priority for 2015. What else should businesses stop doing in 2015 when it comes to their digital marketing? 28% of our respondents said sending calls to voicemail. And, at 14%…

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Get Your Local Business Mobile Ready for the Holidays

Holiday Mobile Marketing Tips

The holiday shopping season is in full swing. Black Friday and Small Business Saturday are both right around the corner. Consumers are already searching for the best deals, services, and offers for their holiday needs. Chances are, your business is already running holiday promotions and marketing campaigns. But, while you were making your holiday marketing list and checking it twice, did the word “mobile” wind up in your plans? If not, you could be losing a big chunk of consumers this holiday season. In fact, recent…

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7 Mobile Marketing Stats Every Local Business Should Know

Mobile Marketing Stats

For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for local mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know. 1) Smartphones have hit mainstream. One significant contributing factor in the rise of mobile marketing is the dramatic increase in mobile device usage across all demographic groups. In fact, according to a report by Pew Research, an estimated…

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Do You Have a Mobile Website? Why It Matters to Local Business

Mobile-Website-Poll

If you’ve ever conducted a search on your smartphone’s browser or a local app — and we know you have! — then you know how easy it can be. But for the local business that’s not showing up in search results, this technology can be detrimental. While mobile has become essential to many of our livelihoods, many small businesses haven’t caught on. In fact, a recent website study found that only six percent of SMBs —  yes, you read that…

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Does Your Mobile Site Pass Google’s New Mobile Search Test?

Is your website truly optimized for mobile search? You may think your website is mobile-friendly, but if your mobile strategy relies on sending mobile search traffic to a mobile-optimized homepage instead of the indexed page that shows up in the consumer’s search for their specific term or query, a new Google update means it’s time to rethink that strategy. Here’s what Google is doing and how you can make sure you’re sending searchers to the right page – and not…

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