Leaks on the Street: Do Consumers Search for Local Businesses on Mobile? [Video]

Do consumers really use mobile search to find your local business? The answer is a resounding “yes”. Today more than ever, shoppers on the go use smartphones and tablets to search for products, services, and businesses in their local area. But how often does the average consumer rely on mobile search results to help them make a purchase decision? Find out in this episode of Leaks on the Street. http://www.youtube.com/v/Sog5tywJULk?hl=en&fs=1 As the number of consumers who own smartphones and tablets…

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The Mobile Web: Does Your Business’ Mobile Web Presence Measure Up?

The Mobile Web

It was a little over three years ago when Apple announced the iPad, dubbed a “Magical & Revolutionary Device” but that had many consumers questioning its usage and longevity. However, the iPad is now in its fourth generation, it has spawned a “mini” version, and the market now includes tablets from other manufactures running Android and even Microsoft operating systems, so it seems tablets are here to stay. In fact, research from Pew Internet indicates that of American adults, 26%…

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5 Steps to Getting Your Business Found on Apple Maps

5 Steps to Getting Your Business Found on Apple Maps

Today, 48% of smartphone subscribers own an iPhone. And, since mobile searches are quickly reaching those of PC searches, it’s increasingly important that you show up in local mobile search. This includes Apple Maps, which is now the standard map service for iOS devices. But how do you ensure your business not only shows up when consumers search there, but that they are seeing updated and relevant information about your business? We’ve outlined five easy steps to optimizing your local…

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How We Use Cell Phones Today [Survey]

How We Use Cell Phones Today [Survey]

Today, over 85% of American adults use mobile phones to stay connected, organized, and entertained. And, now that mobile phones are capable of doing much more than simply calling and texting, they have started to replace other devices like cameras and desktop computers. The charts below from a recent Pew Internet & American Life Project survey display how significantly our cell phone activity has changed in less than a decade. By understanding consumers’ cell phone usage today, you can create…

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ReachLocal Reviews: Clients Love Our Mobile App

We recently launched the ReachLocal App to help our clients see the ROI of their ReachLocal online marketing efforts. This mobile app puts clients’ leads in the palm of their hands, enabling them to get alerts, play back calls, and get detailed reports about their marketing performance while on the go. Here’s what three of our clients have to say about how the ReachLocal App is already impacting their business. Ferrari Driving School http://www.youtube.com/watch?v=ICZ5SUCMwxU “The mobile app has been tremendous…

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Study: People Who Own Smartphones and Tablets Perform 21 Local Searches Per Week

It’s no secret that mobile search is on the rise, now that more Americans own Smartphones than they do feature phones. A new study illustrates this mobile search growth with a survey of 1,100 U.S. adults. According to the results, people who own a PC, Smartphone, and a tablet conduct an average of at least 21 local searches per week, compared with 13.5 local searches per week by people who own a PC and a Smartphone. In steep contrast, people…

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SMBs & Smartphones: Do You Really Need One? [Video]

SMBs & Smartphones

With the launch of the iPhone 5, the fastest-selling iPhone ever, mobile technology is again in the spotlight. We frequently discuss how consumers use smartphones to shop, search, socialize, and more. But what about using a smartphone for business? Can a smartphone really help a small business owner run their business? Absolutely. http://www.youtube.com/v/NYMCMkIq-tc?hl=en&fs=1 In this Ask ReachLocal video, we discuss different ways small business owners can use smartphones to manage tasks related to their business, stay on top of their…

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Addicted to Your Smartphone? You Aren’t Alone.

In the U.S. alone, more than 106 million people own a smartphone. And if you are one of them, you may have nervously asked, “Where’s my phone?” at least once, even if it’s sitting right next to you. But that doesn’t make you addicted to your smartphone, does it? Whether or not you consider yourself a smartphone addict, it’s undeniable that smartphones have affected how much we rely on mobile devices.  In fact, according to this infographic, approximately 65% of…

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Steal These Mobile Stats: Mobile Usage is On the Rise

Mobile Usage is On the Rise

Mobile devices, especially those with Web capabilities, are continuing to grow in popularity across the globe. In fact, at the beginning of 2012, there were more iPhones sold on average each day than people born on average each day. So, how does this surge in mobile device usage affect your local business? The continued growth of mobile device ownership highlights the significant shift from traditional desktop browsing to a mobile lifestyle that creates tremendous opportunity for local information. Here are…

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New Social Media, Mobile Trends & What they Mean for Your Local Business

New Social Media

The social media landscape continues to evolve, with niche social networks like Pinterest and Instagram growing in popularity and attracting interest from marketers. A variety of reports demonstrate the growth of mobile, along with its potential to be an extremely powerful marketing opportunity for businesses. To keep you up to speed, we put together this quick roundup of top noteworthy facts and stats in the social media space, along with what they mean for local online marketing. Pinterest Now Third-Most…

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