Content Blockers in Apple’s iOS9: Much Ado About Nothing?

what do safari content blockers in iOS 9 mean for your business?

The latest iOS release, iOS9, includes support for content blockers, or applications that can block certain types of content from the Safari mobile browser, such as advertisements, tracking code, cookies, media, and more that run in the background of most web pages. You’ve likely heard a bit of scuttle as it relates to this and here’s why… While some of these apps claim to reduce page load times and data traffic, they can ultimately hurt websites and businesses that are…

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The Future is Now: Google Presents 3 Technology Trends for Local Marketing

At a recent Locally Crafted Marketing seminar hosted by ReachLocal, Bo Pulito, strategic partner manager with Google, shared three important Google technology trends that are changing consumer behavior. These trends are critical for local businesses to understand, because businesses must really understand their consumers and how they are using technology in their day-to-day lives in order to reach them through marketing. Here are three practical tips and strategies he discussed that your local business can use to to take advantage…

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30% Say SMBs Need a Mobile Website in 2015

When we asked our readers what local businesses should stop doing in their online marketing 2015, 30 percent answered “Having a non-mobile website.” As we begin this new year, the evidence for having a mobile-friendly or mobile-responsive website is overwhelming, and, business owners and consumers alike agree that it’s a top priority for 2015. What else should businesses stop doing in 2015 when it comes to their digital marketing? 28% of our respondents said sending calls to voicemail. And, at 14%…

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Lessons from This Year’s Top 3 Viral Marketing Trends

Lessons from this year's viral marketing trends

While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends from 2014 and the campaigns that took off, along with our tips that you can apply to your own digital marketing. 1. The ALS Ice Bucket Challenge According to the ALS Association,…

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How does your auto business reach consumers who are looking to buy a new vehicle? Do you rely on flyers put into mailboxes in your ZIP code or television commercials? For some dealerships, these are great ways to promote your business and build awareness. But if your auto business is really interested in getting new sales (and what dealership isn’t) then you need to be where consumers are searching for you — online. In this Google infographic, you can learn…

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Hot Marketing Trends: What to Use, What to Ignore

Online marketing trends to use

Do you feel overwhelmed by all the “viral” marketing trends that are taking over your social media feeds, email inboxes, and favorite websites? You might be wondering what makes them so popular, and how your business can take advantage of them to drive more engagement and action from your target audience. Some of the latest trends provide great examples of topics and mediums you can absolutely use in your own marketing. But some of these tactics may not be worthwhile…

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Giant Marketing for Small Business: Selfies, Videos, and Hashtags, Oh My!

Giant Marketing

If you think creative marketing that gets people talking about your brand is only for companies with big budgets and full-time marketing teams, think again! In today’s socially-connected world of Facebook, Twitter, YouTube, and other social media sites, your small business now has access to the same online marketing tactics big brands use to build awareness, drive engagement, and even generate leads. So, which popular big-brand tactics should you take advantage of for your small business? Take a look at…

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Is Your Website Smart? Get the Guide

Smart Websites

Did you know that 83% of people surveyed by Online Marketing Institute said they sometimes leave a website because it takes too many clicks to find what they want? And, according to Online Marketing Coach and Small Business Trends, 70% of business websites don’t ask site visitors to take any action, like calling for a free quote or filling out an email contact form (also called a “call to action”)? Common website mistakes like these often keep business websites from…

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5 Online Marketing Trends That Will Impact Your Business in 2014

Marketing Trends To Impact Your Business

In the world of online marketing, 2013 held many new changes and trends. Some we weren’t very surprised by, but others really shook up the way businesses use the Web to attract new customers. Here’s a quick look at five biggest online marketing trends that will impact your business in 2014 and how to get the most out of them. 1. The Mobile Web Last year saw a continued growth in the use of the mobile Web, thanks to record…

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3 Big Social Media Stats Every SMB Should Know

The use of social media by consumers, brands, and small businesses is continuing to grow. What does this growth look like, and as an SMB, why is important to you? We created a presentation, “150 Smart Stats: Online Marketing Trends Every Business Needs to Know”, to help answer this question for you. In it, we sharesocial media stats about the usage, audience, and trends on the most popular social networking sites, as well as trends in search, mobile, and online…

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