Social media is all about making connections, updating others on what’s happening in your business, and sharing information that your followers want to see. But in order to grow your business, sharing on social media shouldn’t be a one-way street. Are you wondering how to increase engagement on your page but don’t know where to start?
Here are five tips for helping you increase your business’s social media engagement.
1. Know that Your Current Audience Matters
Do you find yourself constantly looking at your follower count? The number of fan and followers you have shouldn’t be a reflection of how successful your business is. Instead of measuring your success by the number of followers you gain, focus on connecting with the ones you have. In fact, 64% of marketers said increasing their current audience engagement was crucial for their social media marketing strategy.
2. Ask Questions
Don’t wait for your followers to engage! Make the first move and invite them to the conversation. Ask fill in the blank, yes/no, and opinion questions on posts. Give your audience a little push to share their opinion or test their knowledge on a topic. Be the first one to break the ice and give followers the go-ahead to share with you.
3. Respond and Make it Personable
Customers want to feel like their comment on your post is noticed and that there’s someone behind your social media account that cares about what they have to say. If they take the time to comment on a post with a personalized message, it’s important to return the favor. Responding to comments with something other than a generic reply will build trust with your audience and make your followers feel like their engagement matters. In order for followers to turn into customers, engaging back with them is essential.
4. Incorporate Video Content
Step up your social media game by adding visual elements to your marketing plan. People are 40 times more likely to share visual content on social media than other types of content. And more shares on video content results in more traffic to your page.
5. Make Your Posts Attention-Grabbing
People want information that is quick and to the point. Instead of publishing a lengthy post and risking your reader’s attention, keep your content short, important, and worth a page visit. Facebook posts with less than 250 characters get 60% more engagement. Gain the trust of your audience while building a reputation of posting quality content that’s worth commenting on, liking, and sharing with their followers.
If your business page is lacking engagement, your marketing strategy might need a boost. ReachLocal is here to help you take on the challenge if you need it. Contact us to find out how we can help!