Client Success Stories: Why Retargeting Works for SMBs

You’ve probably noticed ads following you around the Internet once you’ve left a site. You’re doing some online shopping and see a cute pair of shoes but decide against buying them. While scrolling through a different site, you see the same pair of shoes on your sidebar. You go to yet another site and see the shoes again, this time in the banner ad at the top of the page. After seeing those shoes three or four times, you know you have to buy them. When this happens to you, it’s called retargeting.

Retargeting is a successful way to win back site visitors and build brand awareness. Hear what our clients have to say about the success they’ve seen with retargeting and what they like best about this digital marketing solution.

1. It’s Reaching the Right People Through Search Retargeting

“The prospects that call us from our ads are looking directly for our service.”

-Warren Phipps, Mountain Park Real Estate

2. It Builds Their Brand Through Website Retargeting

“So many people say ‘Oh my gosh, I can’t believe how much you’re on the internet.’ They were on your website and they don’t realize there’s a cookie on there and you’re chasing them, they’re not chasing you. We’ve had a great success story with it.”

-Bart Nye, Prime Time Party Rental

3. ReachLocal Does the Work For Them

“I’ve been pleased with ReachRetargeting. Anytime someone searches one of the keywords, which ReachLocal has identified as driving business to my firm, it retargets that person.”

-Michael McCready; Law Offices of McCready, Garcia & Leet, P.C.

In the video below, see how ReachRetargeting™ combines search retargeting and site retargeting to help you convert more customers online. And download our free guide to learn more about how retargeting works.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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