Have you done a search for your business online recently? What about for your competitors? How do you compare? If you don’t know the answer, or if the answer isn’t what you’d like to see, you may need to revamp your online presence to present a clear and compelling picture of your business that will make local searchers want to choose you over your competitors.
Here are some tips:
1. Advertise on Top Search Engines
One of the fastest ways you can get in front of local searchers is through search engine marketing. Studies have shown that 80% of mobile online searches are conducted for local information, and 78% of mobile local searches result in offline purchases. So, by advertising your local business on top search engines and using ad extensions that allow mobile searchers to contact you directly from your ad, you can easily capture customers searching locally for your products and services.
2. Be Social
Another way to differentiate your business from your competition is through your social media pages. Not only do social media sites like Twitter, Facebook, and YouTube often show up in search engine results pages (SERPs) for local searches, but consumers also use social media to research potential businesses. Your social media pages present a hub of information about your business. By posting relevant information about your industry, products, and services, and engaging with your customers on these sites, you can get an edge outshine your competition.
3. Invest in SEO
Search engine optimization, or SEO, is an important part of your online presence. The majority of consumers begin their buying journey by searching on search engines, and 54% of consumers discover new websites through organic search. If your website isn’t appearing in local search results for your products and services, you are likely missing out on customers. While search engine advertising is a great way to get in front of local searchers, when coupled with a successful SEO strategy, you can increase your chances of attracting consumers to your website even more. You want your customers and prospects to be able to find your business and your website as easily as possible, and a great local SEO strategy can help you beat your competitors on top search engines while providing relevant and accurate information to customers in your area.
4. Manage Your Leads Better
Did you know that 35-50% of consumers will do business with the first business calls them back first? If you’re not following up with your leads quickly, you could be missing out on customers and losing them to competitors who have quick follow up. Consider using lead management software like ReachEdge so that you can get instant notifications when you get new inquiries and follow up on the spot. This technology also enables you to easily follow up with prospects with automated emails and entice them to do business with you before they contact someone else.
5. Make It All Work Together
Implementing a total digital marketing strategy is one of your best weapons against the competition online. When you pair search advertising, SEO, social media marketing, and lead management, you’re taking control of your full online presence, coordinating your advertising efforts to reach a large portion of your target audience, and enticing consumers to choose you over your competitors.