Content Marketing: Why Telling Your Story Is Important for Your Small Business

Your small business has a story to tell. Are you sharing it?
According to a recent study by the Content Marketing Institute (CMI), 60% of B2B marketers plan to increase their budgets on content marketing this year. The integration of storytelling and content marketing is now, more than ever, critical for retaining customers and attracting potential leads, according to Joe Pulizzi, CMI’s founder and executive director. This is largely due to the growing digitization of information, popularity of social media, and widespread access of the Internet on mobile and smartphones.
So, why is content marketing important for your small business? According to the infographic below, the main goals of content marketing include raising brand awareness, acquiring customers, generating leads, and promoting customer loyalty. As a small business owner competing in the digital age, these are important for growing your business and ultimately impact the bottom line.

The way you tell your small business story through content marketing is as important as the story itself. Having a strategy can help you more effectively communicate your business story across different channels. And because you want others to share your story, listening and replying to what consumers are saying about your business is equally important for making sure your story doesn’t get lost in translation.
Where are you sharing your business story? Have you tried any of the tactics in the infographic above? Let us know in the comments!
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Tara Banda

Tara Banda is a digital marketer in Dallas, TX and a Content Marketing Manager for ReachLocal. She focuses on helping businesses develop their voice in order to connect and engage with the right audiences. Tara has worked on campaigns and promotions – including social media, email marketing, video, advertising, guerrilla marketing, and event marketing – for both small businesses and globally recognized brands. In her spare time, she likes to cook.

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