The ReachLocal blog is written by a team of online marketing experts, including voices from the ReachLocal team as well as other industry experts.

Editorial Team

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

View all articles

Featured Contributors

Hayley Carpenter

Hayley is the Marketing Manager, Programs, at ReachLocal. With a diverse background in sales and consulting, she has found her passion in marketing and has experience in lead generation programs and content marketing across multiple industries. Born and raised in Detroit, MI, Hayley moved south to attend Southern Methodist University where she received her degree in communications studies, public relations, and Mandarin. In her spare time, Hayley enjoys reading, horseback riding, and hanging in hammocks.

View all articles

Blake Jackson

Blake is an Account Manager on the National Healthcare Team who enjoys helping clients come up with comprehensive digital marketing strategies that best fit their needs. When he is not at work, he is probably at home watching sports or Seinfeld reruns.

View all articles

Tyler Mask

Tyler is a Social Ads Marketing Expert at ReachLocal with over five years of experience in content creation. His background ranges from working as a journalist and photographer to helping small businesses and organizations with marketing. When he's not at work, he enjoys spending time with his wife and dogs, playing and listening to music, and researching strategies for nerdy board games.

View all articles

Sara Monzingo

As an Account Manager at ReachLocal, Sara grows customer relationships and manages digital advertising campaigns for strategic national accounts, specializing in multifamily marketing. Her experience includes an internet startup, copywriting, branding, traditional print-media advertising, and digital marketing. A proud fifth-generation Texan, she graduated from Texas Christian University and lives in central Texas with her husband and their two dogs, Grizzly and Bear.

View all articles

Ross Wingo

Ross is a Marketing Expert at ReachLocal. He works with businesses across various industries to convert digital traffic into actual sales. When he's not optimizing online marketing campaigns, he's likely listening to or reading Tim Ferriss, watching European soccer, or awkwardly attempting Crow pose in a yoga class.

View all articles

Jason Pierret

Jason is a veteran of creating and managing digital marketing campaigns that build credibility for companies and organizations in the healthcare industry. His client list includes some of the nation's leading health systems and hospitals, medical device and pharmaceutical companies, as well as nationally renowned health and wellness brands. His passion is developing marketing that not only delivers the right message for the brand but also creates a memorable and engaging user experience for the viewer. He is the Business Development Manager for the National Healthcare Division of ReachLocal, a leader in powering advanced digital marketing solutions worldwide. Jason is an industry influencer, a speaker, dad, and an avid obstacle course racer.

View all articles