When you think of trends, you probably don’t think of something that will have a long-lasting impact on your life or your business. But, the truth is, digital marketing trends can quickly turn into the norm. Take social media, for example. In just two years, from 2014 to 2016, social media marketing and advertising budgets doubled. What started as an opportunity for larger businesses and brands has expanded into the local space, with millions of local businesses now active on social media sites.
So, while the seasons are changing, it’s a good time to start thinking about what digital marketing trends and strategies you can incorporate into your plan.
Here are five digital marketing strategies we’re falling for.
We’re obsessed with geofencing. It’s such a cool way to reach new audiences near your business, a related business, or your competitors’ businesses. Geofencing is a local advertising tactic that allows you to reach consumers directly through their smartphones. You set up a virtual boundary around a specific location, and when mobile users enter that area, they can see your ad, even after they’ve left the geofence.
Targeted Email Marketing
Targeted email marketing is a proven way to reach new audiences online. Did you know that 85% of people online regularly use email? With such a wide audience using this platform, you can’t afford to ignore it to market your business. Targeted email marketing can help you drive more visitors to your website, increase brand awareness, and advertise a specific special, offer, or event you may have.
Do you know that more than two billion people are active on Facebook? That’s a huge number! And, consumers on this platform are becoming more and more interested in connecting with businesses. So, why shouldn’t they connect with you? Facebook advertising allows you to harness the power of this huge social network and reach audiences that are most likely to be interested in your products and services. With Facebook advertising, you can cut through the clutter of engagement announcements, political rants, and more, to get right in front of consumers who may want to do business with you.
Obviously, SEO isn’t a trend. It’s an important component of any digital marketing strategy, but it’s worth mentioning in this list because there are so many different ways SEO can benefit your business. SEO can put you in front of consumers searching for your products and services in your area, drive additional traffic to your website, and help you improve your overall web presence.
Your online reputation is important. Did you know that 84% of consumers trust online reviews as much as a personal recommendation? If a consumer searches for you and sees less than stellar feedback, especially if your competitors have a great online reputation, they may choose not to do business with you. Monitoring and managing your online reputation can help you stand out from your competitors, and now is the perfect time to get a handle on what people are saying about you online.
While some of these strategies may not actually be new, they may be new to you, and there’s never a bad time to test out new digital marketing trends and strategies. What are some digital marketing strategies you’re excited to test out this season? Let us know in the comments or on Facebook and Twitter!