It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath.
These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you can find a YouTube influencer for almost any niche interest.
And while we can’t promise you’ll earn millions of video views and endorsement deals from major brands, you can look at what made them successful and translate that to your own channel.
Here are the hidden video marketing secrets you need to steal from the YouTube pros.
1. Create Consistent Branding
YouTubers are excellent at branding. They brand themselves, they brand their channel, and they brand their videos. If you watch enough videos from a specific YouTuber, you start to notice some consistencies. They use similar fonts, colors, and styles in their videos.
You can translate this into your own videos by including your brand assets in your videos. This includes your logo, consistent fonts, your business colors, and more. You can also streamline the look and feel of your videos so they start to become recognizable by your target audience. This applies to your YouTube ads, too. Make sure your ads are branded consistently with your business branding.
2. Do Careful Keyword Research
Successful YouTubers understand the importance of keyword research and getting in front of relevant searchers, they just may go about it a different way. They’re constantly looking for feedback from their viewers – whether it’s what video they want to see next, a specific product they want to hear a review on, or just general feedback about what they like or don’t like about the videos. By crowdsourcing information from their viewers, they’re able to tailor their videos to exactly what users are searching for on YouTube and demonstrate that they really value their viewers’ opinions.
In the same way, your business can research what users in your target audience are looking for on YouTube. Search for your business keywords and see what pops up. Do the top video results have a lot of views? If not, try looking at variations of those keywords so you can determine what relevant videos are registering with your target audience. Then you can look at how those videos have structured their information. Is there a pattern to the way their title is listed? Do they include a lot of information in the video description? You obviously don’t want to steal their exact titles or content, but you can look at structuring yours similarly.
3. Connect with Your Audience
One of the reasons users love YouTube is because they feel connected to the people in the videos they’re watching. You probably trust a seemingly unbiased YouTube review over a testimonial on a business’s website, right? YouTube influencers connect with their audiences. Like I mentioned earlier, they seek their feedback. They also connect with them on other social media sites and share information about themselves that makes them seem more relatable.
You want to connect with your audience by humanizing your business, sharing information on other social media sites, and encouraging engagement. Ask your viewers what they want to see from you, and then deliver on that. The more engaging your videos are, the more likely people will be to revisit your channel.
4. Be Authentic
One of the things that sets the YouTube pros apart from the YouTube wannabes is an authenticity that translates to viewers. You can tell when someone isn’t being genuine, and you likely won’t connect with them.
YouTube and video marketing, in general, gives your business the opportunity to really showcase itself to your target market. By portraying the authenticity of your business, you can stand apart from your competitors. Think about it: Is a consumer going to want to visit the big chain tire repair shop or the local business that gets involved in the community and shares helpful tire safety tips? I know I’d prefer to visit the business that has an interest in helping me.
As the second largest search engine in the world, we know that YouTube is an important place to establish a presence for your business. And, the way your business looks on YouTube can be helpful in getting new customers, especially if you pair your organic YouTube channel strategy with a YouTube advertising approach. Learn more about YouTube advertising on our website, and contact us to get started today.