Display Advertising and Behavioral Targeting: Expert Interview with Brian Kim

Last week, we announced an enhanced behavioral targeting offer for our display advertising service, ReachDisplay. But what exactly is display advertising, and why is it valuable for a local business? And how does behavioral targeting work and in what was does it differ from other ways to target consumers surfing across the web?

In this video, learn how display advertising works to grow your brand awareness with consumers surfing online. Plus, find out how behavioral targeting differs from site-specific targeting, and why targeting consumers, rather than sites, is highly effective for display advertising.

“If you think about how much time consumers spend online, it’s only about five percent where they’re doing real intensive search, and about 95 percent of their time, they’re actually browsing content that may not be related to what they’re searching about or interested in buying,” Brian Kim says.

“But that doesn’t mean that they’re not interested still in buying the product they were searching for, maybe 20 minutes ago. So, display advertising’s a great way for you to go target them in that 95 percent of the time where they’re just browsing content.”

How does display advertising fit into your local business online marketing strategy? Will you be using behavioral targeting ads to reach more consumers browsing content on the Web?


Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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