Tamara WeintraubAt ReachLocal, we’ve always believed that display advertising and search advertising are closely related. And, using display ads in tandem with your search engine advertising campaign can actually boost your online marketing results.
New research from Pretarget and Yahoo illustrates the relationship between search advertising and display advertising. Though the two techniques are often seen as two distinct online marketing channels with different outcomes, this study indicates that display advertising can increase both search traffic and conversions when running alongside a search campaign. Here are a few takeaways from the infographic:
- On average, search activity rose 155% when the viewer did a search after seeing a display ad
- 31% of users click display ads, while 27% conduct a search after seeing a display ad
- There is a 59% lift in conversions when users conducted a search related to a display advertisement they had seen
Take a look at Pretarget’s infographic “Display Drives Search” to learn more.
These findings demonstrate that display advertising has a positive impact on search advertising. And for local marketers who use these two forms of advertising together, they can work hand in hand to drive more conversions for your business.
What type of results have you seen from a combined search advertising and display advertising marketing strategy? Do you plan on starting display advertising along search advertising in the future?
Tamara Weintraub
