Retargeting is a valuable type of display advertising that can help a business build brand awareness with people who are looking for their products and services. This form of display advertising identifies consumers who have performed a specific, desired activity online, such as searching for a term or visiting a business’ website. Then, based on that activity, the retargeting technology shows them a targeted display ad when they visit a website.
What do you need to know about retargeting for your business?. We sat down with Brian Kim, Director of Display Advertising at ReachLocal, to ask him about ReachRetargeting, our new retargeting offering. Check out this interview to you’ll learn the answers to questions like:
- How can retargeting advertising help local businesses reach more prospects?
- What’s the difference between search retargeting and site retargeting?
- How do these technologies work together to improve ROI?
Watch the video: