Does Social Help Search? Marketers Say Social Media Marketing Has Positive Impact

Social Media and Search Engine Marketing

In building your business Web Presence, being active across the social web is key to being found many ways online. But, just how much does social media marketing help boost other digital marketing efforts?

Almost half of business-to-business marketers say that the impact of social media has a positive effect on a website’s search performance, according to a new report from BtoB magazine, as reported by In fact, 44% of respondents to a recent poll said that social media’s overall impact on search is positive, the report showed.

According to the report, marketers are primarily using social media to improve search results by increasing inbound links to a company’s website, (ultimately boosting a website’s ranking on search engines).



The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

View all articles

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>