Picture this: when it comes to attracting leads to your business website via online marketing, you’re doing all the right things. Your company’s social media pages are up and running; you’re posting great content your audience wants to share with others online and that drives visits. You’re optimizing your website and local listings so that you get discovered in local and organic search. You’ve also launched online search, display, and retargeting campaigns across the Web in order to get visitors to your website.
The next step would be to know which of these online marketing activities are the most cost-effective at getting visits to your website and leads and customers for your business. With an accurate view of the ROI from each of your marketing sources, you could make sure to spend your marketing dollars on those online activities that are creating leads and pull back on those that might not be as successful. Assessing how many leads each online activity drives to your website is possible to do on your own. However, regularly assessing the data of every lead-generating tactic and comparing it against the other types of marketing you are doing can be complex and time-consuming for many business owners.
There’s an easy solution when it comes to tracking the leads and customer conversions on your website. ReachEdge, an integrated marketing software solution made of a smart website, lead management software, and a mobile app, does this automatically so businesses can finally see their ROI from all their marketing efforts.
Here’s how ReachEdge helps you to know the sources of your leads so you can make better decisions about your online marketing:
1. Captures Every Contact from Your Website
ReachEdge offers a smart website that is optimized to capture every conversion like phone calls, emails, and form submissions. Not only is this website designed to convince prospects to contact you, but once they do, it adds their name and information to your contact list. It additionally provides real-time alerts on your mobile phone so you don’t miss any new contacts and can follow up with them quickly, helping to turn them into a customer.
2. Smart Website Tracks the Source of Your Leads
ReachEdge’s technology swaps out your website’s phone number based on which marketing source consumers clicked on to visit your site, whether it’s a search ad, display ad, social media site, or organic link. With this lead-tracking technology, you’ll always know which of your online marketing tactics are working to drive leads to your website.
3. Shows You Results via Web and Mobile
ReachEdge offers data-rich reporting via mobile and desktop platforms. These reports detail the amount of calls, emails, and web forms your marketing sources generate. Plus, you can also see a high-level view of which sources are the most effective at bringing you leads and customers.
Having a complete picture of your lead generation tactics is essential to determining your marketing ROI and empowers you to make the best decisions regarding your marketing spend. Plus, it frees you up to do what you do best — run your business.
Want to learn more about ReachEdge? See how it has already transformed real business websites to help them drive more leads to their businesses. Download our new ebook, Try This, Not That: 10 Website Mistakes and How to Avoid Them.