Facebook Best Practices for SMBs: How to Increase Engagement

Do you feel like you’re posting a lot on your Facebook page, but not getting the engagement you want and don’t want to pay to increase likes and shares? There are a few Facebook best practices you can focus on to ensure you are getting more likes, shares, and comments on your organic posts.

Share helpful content.

Content people actually want to see is key for improving your organic Facebook engagement. This can include blog posts, videos, infographics, ebooks, and more that you’ve created, as well as interesting content from an outside source – like articles, facts, or quotes from an industry publication or news site. Make sure you’re posting meaningful content that grabs your audience’s attention. One way to figure out what content your audience finds most interesting is by looking at your Facebook Insights. This is native reporting within Facebook that gives you a snapshot of what posts performed the best and what content types resonated best with your audience. Once you have a better understanding of the types of posts your audience likes, post that content type more often.

Tip: Mix it up. Not only are there a lot of interesting content types you can share with your audience, there are a lot of topics, too. Whether it’s how-tos, lists, industry stats, or fun images, you want to find creative ways to tap into your audience’s interests so they are more likely to engage with it.

Always post high-resolution creative images.

Humans are visual creatures. In fact, 40% of people respond better to visual information rather than plain text. Providing your audience with rich, creative images and media can better position your brand for success and increase engagement on Facebook. Create appealing and colorful images that tell a story – like stats, quotes, info-images, and more—that will stand out to your audience.

Tip: Not everyone is creative. If you feel like your brand struggles to create original images, here are some tips to create quality graphics that bring your content to life.

Ask questions to boost engagement.

How often are you interacting with your Facebook audience? Are you just pushing out content in hope that your audience receives your message? Asking questions is a great way to engage with your audience and encourage engagement. You may not always get a response, but at least you’re taking the right steps toward intriguing your audience and piquing their interest in your brand.

Tip- Post fun questions that encourage your audience to answer. Don’t get discouraged if your audience does not respond. Continue to tweak your message until you find what works best for your audience. Don’t forget to be human. It is okay to show your brand’s personality, and remember, don’t be afraid to show a little humor (but keep it appropriate!).

Post regularly.

When you share posts on Facebook, you’re not only building your brand’s identity, you’re also building a relationship with your audience. Just like any relationship you build in life, it takes time and consistency. Be active on your Facebook page; a best practice is to post 2 times per day so your audience doesn’t forget you’re there. Once your audience sees that your brand is consistent, the relationship with your audience will grow stronger.

Tip: It’s important to post regularly on Facebook. You can schedule out your posts each week to save time and help you test out what days and times resonate best with your audience. And don’t forget to respond to questions, posts, and comments from your fans to show them you’re listening!

Now that you have tips to help your business succeed with increasing your Facebook engagement, how do you plan to engage with your audience? Let us know in the comments below.

Karla Jackson

Karla is the Social Media Manager at ReachLocal. She has experience in digital marketing for SMBs and focuses on creatively integrating social media into the content and communication strategy. She is also very passionate about employee advocacy and strives to find ways to amplify employee engagement online. When she isn't discovering new ways to improve her social media tactics, she enjoys yoga, traveling, and food.

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