Facebook Reactions: What You Need to Know

Social media concept: Enter button with Like on computer keyboard background, 3d render

At the end of February, Facebook released its latest update, Facebook Reactions, currently available to all Facebook users. Here are a few things you need to know about these new Facebook Reactions.

What are Facebook Reactions

Facebook Reactions provide a new way for users to express their true emotions on Facebook posts. Now, instead of just liking a post on Facebook, you can let your audience know exactly how you feel by expressing a range of emotions, including like, love, sadness, anger, astonishment, or laughter, using the corresponding emoticons.

How it How it Works

It’s simple! On the Facebook mobile app, hold the like button, and on the desktop hover your mouse over the like button. Those actions will then reveal six emoticons that represent: like, love, haha, wow, sad and angry. Facebook found a way to truly convey the way people felt about their friends and brand pages’ Facebook posts. It may also be helpful to note that reactions can only be added to Facebook posts and videos but not on comments. However, only the first three reactions people take on your post appear unless you click into the reactions on the post itself.

Shaping How We Market in the Future

These reactions could play a huge role in how businesses market to their audience in the future. Have you ever wanted to know how your audience felt about the content published to your social media sites? These reactions will give you greater insights into how your audience interacts with your content. These insights can also prove to be another way of social listening and can easily allow your business to provide your audience with content they want and need.

How will your business utilize the information learned from your business’ Facebook Reactions? Please share your comments in the section below!

Karla Jackson

Karla is the Social Media Manager at ReachLocal. She has experience in digital marketing for SMBs and focuses on creatively integrating social media into the content and communication strategy. She is also very passionate about employee advocacy and strives to find ways to amplify employee engagement online. When she isn't discovering new ways to improve her social media tactics, she enjoys yoga, traveling, and food.

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