A new school year is right around the corner – school supplies are being purchased, backpacks are filling up with books, and lunches are being planned and packed. Is your marketing strategy going to make straight A’s this year? Here are three back-to-school marketing tips to keep in mind this school year.
Invest in a Mobile Marketing Strategy
Did you know that back-to-school sales are typically taken advantage of at higher rates on mobile devices? “Around 60 percent of parents are planning to buy at least one thing on a mobile device and 30 percent plan to do at least a fourth of their shopping on mobile,” according to AdWeek. Parents are spending more time these days on their mobile devices (when they get a few free minutes), and students are often found browsing social media sites on their phones. So, with that in mind, making sure you have a mobile strategy in place for your marketing, including a mobile-friendly website, mobile ads, and updated local listings is extremely important.
Reset Your Budget
Determining your marketing budget is one of the most important steps to take when planning your strategy for the school year. When considering what return on investment you could get, you may want to think about the fact that in the U.S., 17.2% of the entire year’s retail sales happen during the back-to-school shopping season.
While the majority of back-to-school shopping is over, the budget you set now could also have long-term effects, especially as we gear up for the holiday shopping season (it’s never too early to think about it!). Look at what marketing tactics you want to implement for the holidays, and ramp up your budget for specific keywords and social media campaigns now. Consumers start preparing for the holiday shopping season as early as September.
Develop Compelling Deals
Back-to-school shopping can put a strain on parents’ wallets, so offering deals or specials around this time is a great way to bring in new customers. Even if your business doesn’t sell back-to-school related items, you can still benefit from the season. Everyone likes a good discount!
Develop a few compelling deals or even special events and share information about them online. You can even come up with special referral codes so you can track which marketing tactics are driving the most business from your deals or discounts.
A new school year is a perfect time to reassess your marketing strategy for the remainder of the year and begin preparing for the holiday season.
What are your best back-to-school marketing tips? Let us know in the comments!