Google Introduces Knowledge Graph Search Results

As a leader in local online marketing, we like to keep you informed about new trends and breakthroughs in the online marketing industry. This week, Google introduced the Knowledge Graph, an enhancement to Google search that will be available to U.S. users soon. According to the Google blog, the Knowledge Graph will enable you to “instantly get information that’s relevant to your query” by determining what type of content you are looking for when you conduct a search. The Knowledge Graph will do this by:

  • Discerning ambiguous searches by allowing you to narrow results to exactly what you mean
  • Understanding your search query and summarizing key facts about the topic you’re interested in
  • Showing you surprising and unexpected information about the topics you are searching for

Here’s a quick video that provides an overview of the Knowledge Graph and how it works:

This change to the Google algorithm is just one more way Google is keeping its search engine technology relevant and valuable to all types of consumers. As a Google AdWords Premier SMB Partner, we value their constant innovation and strive to help consumers understand Google’s changes and advancements.

What do you think of Google’s Knowledge Graph? Do you think this change will enhance your search experience and results?


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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