Google+ Local: What You Need to Know

Google+ Local: What You Need to Know

If you haven’t checked the Google Place page for your business in a while, you might be in for a big surprise. It now looks completely different and is no longer officially a Google Place page! Instead, all Google local listings have been automatically switched over to Google+ Local pages. We have put together a helpful ebook with the basics of what you need to know, and what you can do with your page now that this change has taken place. Download it now, or check out some highlights of what you need to know about the change.

Your Local Page is Part of Google+
You can still find your local listing via regular Google search and search on Google Maps, but it is now officially integrated into Google+ as well. That means any Google+ user can discover your local listing while logged in to Google+. It also means that your page now has the look and feel of a Google+ page.

Your Reviews Are Intact But Now in Zagat Rating Format
Reviews and ratings are still an important part of your Google+ Local listing, but with this change, you may notice they are in a different format. They are now integrated into the Zagat scoring system. Plus, any reviews you had on your page prior to the switch are now listed under the author name “A Google User.” And now, anyone who wishes to leave a review on your page must have a Google+ account that will be affiliated with the review, helping provide more transparency in the reviews process.

Your Google + Local Page is Not a Social Page – Yet
A Google+ Local page is not necessarily a social page – but it can become one. Currently, the format for any Google+ Local page that had previously been a claimed Google Place page is simply a static page that includes your basic listing information such as business hours, location, and contact information.

You Can Merge a Local Page with a Google+ Business Social Page 
If you would like your Google+ Local page to be a social page that allows you to share content with users who have circled your business, you can now merge your local page with your Google+ Business page – as long as that page was set up under the category of a local business.

You Should Optimize Your Page for Local Search
Because the Google+ Local pages are now even more integrated into the Google ecosystem, it’s important to optimize them for local search. This can help your page rank better to local consumers who are searching for a business like yours.

To learn more and get easy tips for what you can do to claim, merge, and optimize your page, get the free ebook now.

Get Your Ebook: “Google+ Plus Local: Your Guide to Optimizing Local Google+ Pages.”

Have you claimed your Google+ Local page yet? What do you think about the new listing pages? Share your thoughts in a comment!

Tiffany Monhollon

Tiffany Monhollon is an award-winning content, community, and social media marketing strategist who is passionate about helping businesses and professionals succeed online, currently serving as Director of Content Marketing at ReachLocal. She develops integrated strategies from the ground up, incorporating content, community, and social tactics to deliver online marketing, search optimization, social engagement, and reputation management results. She speaks and writes about online marketing and social media for sites like Entrepreneur, MarketingProfs, Small Business Trends, Media Post, Social Media Today, Business 2 Community, and the ReachLocal Online Marketing blog.

View all articles

You Might Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>