Google Marketing Next 2017 Tweet Round-Up

The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing.

A few key themes we discovered while scouring the tweets from this event:

• Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing.
• Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses.
• User experience is still key – Google cares about user experience and wants local businesses to keep users top of mind in all aspects of their online presence, from websites to search ads.

Here is a roundup of tweets from the event highlighting key marketing trends and new Google features you can expect in 2017 and beyond.

Search is an invaluable tool during the customer’s journey to purchase. #GoogleMarketingNext pic.twitter.com/EQr0ErllC6

— Think with Google (@ThinkwithGoogle) May 23, 2017

20% of searches in Android devices are from VOICE!!! 😲#GoogleMarketingNext #Sem #seo #search pic.twitter.com/M02QejdPIE

— Paul Cesar (@PaulCesarSEM) May 23, 2017

The new customer journey isn’t just online or offline—it’s “non-line” #GoogleMarketingNext pic.twitter.com/zXZcbGyWSR

— Think with Google (@ThinkwithGoogle) May 23, 2017

Users want you to help faster, know them better, and wow them everywhere. Can your UX keep up? #GoogleMarketingNext https://t.co/3sOUMA3Kim pic.twitter.com/Tu4bhrWPqU

— Think with Google (@ThinkwithGoogle) May 23, 2017

It's long overdue for all business owners, especially SMBs, to start taking mobile website optimization seriously. #GoogleMarketingNext pic.twitter.com/qFuIDGWtcW

— Cody Alexander (@MatterbyCody) May 24, 2017

Using automation can unlock growth and efficiency. How? Use machine learning to drive mobile and search growth. #GoogleMarketingNext pic.twitter.com/tyOluSZLQr

— Think with Google (@ThinkwithGoogle) May 24, 2017

Knowing your consumer is key. With integrations from Google tools, better understand purchase intent and messaging #GoogleMarketingNext pic.twitter.com/56O28a1nQk

— Think with Google (@ThinkwithGoogle) May 24, 2017

Which one of Google’s marketing trends or features was most striking? Share your thoughts in the comments below.

Karla Jackson

Karla is the Social Media Manager at ReachLocal. She has experience in digital marketing for SMBs and focuses on creatively integrating social media into the content and communication strategy. She is also very passionate about employee advocacy and strives to find ways to amplify employee engagement online. When she isn't discovering new ways to improve her social media tactics, she enjoys yoga, traveling, and food.

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