Family, friends, food, and festivities – it’s almost the most wonderful time of the year for consumers, but local businesses are gearing up for the seasonal rush that may not be so merry. Soon, the promotions will start, but how can your business compete with some of the large retailers that are also vying for your prospects’ attention? Here are a few holiday marketing tips to help your business stand out this season.
1. Appeal to the Local Community
You can leverage the power of the community for your holiday promotions and events. Get involved in shop small initiatives like Small Business Saturday® – the Saturday after Thanksgiving where consumers are encouraged to visit local businesses for their holiday shopping. American Express started this initiative in 2010, and last year, an estimated $14.3 billion was spent at small, independent businesses during Small Business Saturday. You can also participate in local events like festivals, fairs, parades, or holiday gatherings in your area, even if you’re not a retail business. Partnering with other local businesses or charities in the area can also be a creative way to cross promote your services while getting to know your local community.
2. Warm Up your Holiday Promotions
Start promoting your holiday sales or events early through social media and online search and display advertising. While you’re promoting your holiday sales or events on your social media pages, also provide users with valuable and helpful content like interesting gift ideas or easy recipes or other tips you can use during the holidays – such as tips for relaxing after the holidays or keeping up with annual home maintenance. You can be a source of inspiration for your customers and potential customers so they see you as their go-to source of seasonal information. Also, make sure to optimize your ad campaigns for the holidays – and for mobile – so you can reach people as they search for your products and services when they’re on the go.
3. Get in the Holiday Spirit
Embrace the holidays by creating a fun and inviting atmosphere for your customers, fans, and followers. Decorate your storefront or the inside of your business, give out seasonal treats or trinkets, and create some fun holiday promotions or host an event. If you don’t have a physical location, you can dress up your online presence by posting holiday-themed photos and extended holiday hours and special holiday offers that can be redeemed via your website or in person. In fact, 31% of SMBs say they share holiday social posts as part of their marketing plan. So, just by getting into the spirit, you can make buying from your business a fun experience for your online community and stand out amongst the larger businesses in your area.
The holidays don’t have to be a hassle for your local business. Get more tips and ideas for making your seasonal marketing a success from our free on-demand webinar: Kick Off the Holiday Season with Small Business Saturday.