How a Lead Becomes a Customer [Infographic]

When it comes to connecting consumers with businesses, we all have dreams. Consumers dream of finding the right company to do business with. And business owners dream of converting more leads into customers and improving their ROI.

But what does it really take to convert leads into customers in today’s competitive landscape?

In this infographic, you’ll take a journey with a sales lead, all the way from its beginnings as a prospect to becoming a customer for one local business. Along the way you’ll meet a local consumer who searches for, contacts, and ultimately chooses a local business. And, you’ll see how using effective search engine marketing tactics, website best practices, and automated lead management helps our local business reach the consumer as she makes her buying decision.

Do you use online search and lead management to help convert leads in your business? Let us know with a comment below. And for a quick look at lead management, check out this informative SlideShare presentation.

Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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