Here’s a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they don’t see your links or visit your website. Or, the consumer does visit your website, but leaves without contacting you via phone or email. How can you continue to re-engage those lost consumers? There is a solution that can help you stay top of mind with these consumers, whether they searched for you or visited your website: ad retargeting. But how exactly does it work? In this infographic, you’ll see how ReachRetargeting combines two retargeting tactics – search retargeting and site retargeting – to help you get discovered by more consumers who have shown interest in businesses like yours.