How Does Ad Retargeting Really Work? [Infographic]

Here’s a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they don’t see your links or visit your website. Or, the consumer does visit your website, but leaves without contacting you via phone or email. How can you continue to re-engage those lost consumers? There is a solution that can help you stay top of mind with these consumers, whether they searched for you or visited your website: ad retargeting. But how exactly does it work? In this infographic, you’ll see how ReachRetargeting combines two retargeting tactics – search retargeting and site retargeting – to help you get discovered by more consumers who have shown interest in businesses like yours.

How Regargeting Works Infographic

Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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