If you’ve run or considered search engine advertising for your local business, you know that it’s a quick way to get clicks and calls from local consumers. But do you know that it can drive actual leads – and not just clicks – for your business? Or what elements impact the performance of your search advertising campaign?
Our latest infographic walks you through exactly how a successful search engine advertising campaign helps a local business attract and convert new leads. Plus, it shows you which metrics are most important for measuring and improving your results.
For an in-depth look on how to create search engine advertising campaigns that drive more than clicks for your business, download our ebook Search that Works: the Essential Guide to Local Search Advertising.