How it Works: Search Engine Advertising [Infographic]

How Search Advertising Works Infographic

If you’ve run or considered search engine advertising for your local business, you know that it’s a quick way to get clicks and calls from local consumers. But do you know that it can drive actual leads – and not just clicks – for your business? Or what elements impact the performance of your search advertising campaign?

Our latest infographic walks you through exactly how a successful search engine advertising campaign helps a local business attract and convert new leads. Plus, it shows you which metrics are most important for measuring and improving your results.

Learn More

For an in-depth look on how to create search engine advertising campaigns that drive more than clicks for your business, download our ebook Search that Works: the Essential Guide to Local Search Advertising.


Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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