Search engine optimization, or SEO, can be pretty confusing without adding a bunch of fancy tricks or tips. But, what if I told you there are some easy ways you can boost your SEO that your competitors may not know about? Use these six easy tricks to enhance your local business’ SEO.
1. Get Rid of Duplicate Content – And Not Just What’s On Page
You probably already know that duplicate content is a no-no. Google and other search engines regularly penalize sites that duplicate content from other websites or even from their own site across multiple pages. But, it’s also important that your meta titles and meta descriptions aren’t duplicates. You may not be penalized by search engines for using the same content across meta titles and meta descriptions, but it’s still essential to make sure your meta data is varied from page-to-page to provide unique and relevant context for your pages and give your site some additional content for search engines to crawl.
2. Verify Your Local Listings
One of the factors Google looks at when considering search rank is consistent name, address, and phone number, or NAP, across the Web. By claiming and verifying your local listings on top sites like Google My Business, Yelp, and Citysearch, you’re ensuring that your business’ NAP is consistent, which gives you a better chance of appearing in search results or Google’s 3-pack for your products and services.
3. Make Your Contact Information Easy to Find
When search engines crawl your site, they look for pertinent information about your business, like your contact information, when determining which sites to show for certain searches. By listing your contact information in an easy-to-find and easy-to-digest format (both on page for consumers and in how your site’s data is structured for search engines), you’re not only making it easier for prospects to contact you, you’re making it easier for search engines to find information that is relevant to local searchers.
4. Use Keywords the Right Way
Keywords are still important for SEO, but the way we use them has changed. Search engines used to be indifferent to how you were using keywords – you could stuff as many as you’d like on a page in a way that made no sense to the human reader and still appear in top search results. But, Google and other search engines discovered it was too easy to manipulate results with this method, and it wasn’t producing quality results, so there’s been a shift. Now, it’s more important to choose a few of your top keywords or topics and create pages around them so you’re pushing out relevant content that’s hyper focused on a specific keyword.
5. Write Your Content for Searchers (Not Search Engines)
In the same vein, Google now looks at the readability of your content as an important factor in search ranking. Because search engines are looking to provide the best results for a user’s query, they want content that is relevant and valuable for searchers. Read through the content on your website to make sure it’s easy to read and make simple changes if you find it’s not.
6. Create & Post Relevant, Regular Content
Content is still very important for your website’s SEO efforts, so make sure you’re creating relevant content and posting regularly. Constantly publishing fresh content on your site through a blog can help send regular signals to search engines while increasing your page views and time on site.
What are some tricks you’ve used to enhance SEO for your local business? Let us know in the comments!