How to Get Prospects to Love Your Business

Sometimes, getting prospects to take notice of your business is easier said than done. But, you don’t need gimmicks to reach the prospects that really matter (aka those who are already interested in your products and services.) It’s the little things that can set you apart from your competitors. So, take a cue from your romantic side, and try these web presence and marketing tactics to get prospects to love your business.

1. Dress Up Your Web Presence

It’s not just cleaning up your business website I’m talking about, either. It’s making sure your entire web presence — from your local listings to your social pages — is all buttoned up and consistent, because you never know when a prospect might encounter your business for the first time. Liven up your Google My Business profile and other pages with quality identity images that showcase your brand, products, and services, and include a well-written description of what your business has to offer. And to really impress your prospects, make sure your listings and review sites feature positive reviews about your business – and heartfelt responses to any negative reviews you may receive.

2. Impress Prospects With Enticing Content

One of the best ways a consumer gets to know a business is by reading the content they publish on their website, blog, or social pages. You can show your prospects how wonderful your business is by posting quality content that demonstrates your expertise – such as how-to articles, industry trends, before-and-after photos, customer quotes, and more. Over time, prospects will see your business as a trusted source and eventually take the next step toward becoming your customer.

3. Be Gracious with Your Contact Info

Don’t hide your phone number – flaunt it! On your website, local listings, text ads, social media pages – and even offline advertisements. Anywhere interested prospects might discover your business is a good place to include your basic contact information, like your phone number and location, because you don’t want to miss an opportunity for a potential lead or sale. Even if you end up getting calls from a lot of frogs, you might also hear from to a prince or two who are ready to make a purchase.

4. Don’t Make Your Leads Wait by The Phone

When you finally get a new lead to call you – happy dance! – you need to keep the momentum going by following up quickly. If you wait too long to call back, that lead you worked so hard to get might be snatched up by a competitor! Following up with new leads within one business day is your best chance at getting them to convert into a customer.

This Valentine’s Day and beyond, putting a little extra effort into your web presence and lead follow-up could result in few extra customers ready to love your business.

What tips do you have for winning more customers online? Share your ideas in the comments below!

Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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