Today, over 85% of American adults use mobile phones to stay connected, organized, and entertained. And, now that mobile phones are capable of doing much more than simply calling and texting, they have started to replace other devices like cameras and desktop computers.
The charts below from a recent Pew Internet & American Life Project survey display how significantly our cell phone activity has changed in less than a decade.
By understanding consumers’ cell phone usage today, you can create new types of content to engage with them where they are spending their time. Here are few stats to consider:
82% of cell phone users take pictures with their mobile devices.
Photos are a great way to show off your business and build your brand. But, having your loyal customers show off your brand for you can be even more significant to your business. A couple of big brands that you can look at for inspiration are Southwest Airlines and Starbucks, which each use sites like Instagram and Pinterest to share pictures taken by loyal customers. It’s simple to ask your happy customers to snap a few pictures of themselves with your products or showing the great results of your service, then share on social sites by tagging you or creating a hashtag they can add to the description so you can find them and re-share them on places like your social profiles and website.
56% of cell phone users access the Internet on a mobile phone.
More consumers are using mobile devices to access the Web, especially as Smartphone ownership grows. And because they expect to get information quickly via mobile, you should optimize your Web presence so that they can find you while they are on the go. For example, create a mobile-friendly website or landing page so that consumers can clearly identify what you have to offer. Also, make sure your information on local listings, like Google+ Local, is accurate and up to date so that consumers searching for you online can easily find you and contact you.
31% of cell phone owners search for health information via mobile phones.
Within two years, the number of mobile users searching for healthcare information has grown from 17% to 31%. This demonstrates how important it is for you to have fresh, mobile-friendly, and relative content for your business. For instance, any type of health clinic could publish educational content about illnesses, treatment plans, and new studies within your industry to build credibility and awareness for their brand. This concept applies for whatever industry you are in; for example, a home improvement business could publish information about the importance of weatherproofing for the winter months or about how the new windows you are selling save energy and money. A school could share content about new teaching methods and models and how they benefit students. No matter what type of business you run, there is relatable content that users are searching for, especially on mobile devices.
What are you doing to engage with more consumers on mobile devices? Have you tried any of these tactics, and if so, how did they work for your business? Let us know in a comment!
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