Helping local businesses succeed online is our top goal. And one way we do that is by gathering and sharing insights into consumer buying behavior across multiple types of local business searches.
Home services clients like plumbers, HVAC specialists, and home remodelers are a big part of who we work with. This Google infographic shows some of the key buying trends for the home services industry.
From the length of the buying cycle to the top devices consumers use to look for a business, buying trends can vary among industries. So, it’s imperative that local businesses plot the buying journey for their own target consumers. To learn more about determining the consumer buying journey for your business, get our free ebook How Consumers Buy Today: Harnessing the Buying Journey to Get More Customers.