Infographic: Surprising Holiday Shopping Trends

At ReachLocal, we wanted to understand how consumers are shopping this holiday season. Do they prefer in-store or online? How are they deciding what local businesses to support this season?

To answer these questions and more, we surveyed over 250 consumers about their holiday shopping habits and found some interesting results, including:

• 44% of consumers prefer to shop both in-store and online.
• 55% of millennials 18-34 prefer to shop in stores.
• Most consumers ranked convenience as the number one reason they shop in stores.
• 79% of consumers who research online plan to purchase at least some of those items in-store.

See the full results from our survey in the infographic below:

These tips can help you drive momentum from the holiday shopping season, and they can also help boost your business throughout the year. Download our free on-demand webinar below to learn how to target your audience online to drive more people to your business.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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