Infographic: The Consumer Buying Journey

Have you ever considered what the typical buying journey looks like for your target consumers? Understanding this journey can be a critical piece of information you need to develop the best marketing strategy for your business.

To begin, you need to know elements that define your target consumers, such as their target location, age range, income level, and areas of interest.

Once you identify your target audience, it’s time to think about the steps they might take when buying from a business like yours. What types of advertising do they see? Where do they go to research your types of products and services? How do they contact you? And after buying from you, how do they communicate and review their experience (whether good or bad)? With these details, you can determine which marketing tactics will help reach consumers at each of these phases in their decision-making process.

This infographic illustrates a sample buying journey for a plumber. It follows the consumer’s purchasing decision through each stage of the buying funnel: Discover, Contact, Choose, and Review/Repeat.

Are you effectively reaching consumers at each phase of the buying funnel? To learn how to apply the consumer buying journey framework to your business, download the ebook How Consumers Buy Today: Harnessing the Buying Journey to Get More Customers.


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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