In a recent study shared by the Local Search Association, it was reported that nearly 97% of small- and medium-sized businesses are running some form of DIY marketing. This means that the majority of SMBs are doing some or all of their marketing themselves.
Forbes outlined the top 10 problems that keep business owners up at night, and marketing their businesses didn’t even make the list. But, a quick Google search for “top local business marketing challenges” shows an array of worries – from not knowing who to target in your marketing to not being able to keep up with trends and technology.
So, when is it time to outsource your marketing and partner with a digital marketing company? Here are five signs:
You’re Not Sure How You Look Across the Web
There are so many places potential customers can find you online: search engines, social media sites, listings, apps on their phones, and more. It’s nearly impossible to know how you look in all those places when you’re running your marketing yourself. Are customers seeing incorrect information about your business on directory listings? Are they judging you unfairly based on outdated reviews on random review sites? Are they even finding you on search engines, or are they finding your competitors instead?
These are just a few of the questions that can lead you down a rabbit hole when starting the process of establishing your online presence. Luckily, a digital marketing company can assist you in getting on top of all the places customers can find your business online and help you establish a cohesive and accurate presence where it counts.
You Don’t Know Where to Focus Your Marketing
Speaking of all the places customers can find you online, it can be difficult to know where you should focus your marketing. With so many different channels and places to advertise or establish an organic presence, it can be hard to know where to start. And, you also don’t want to put all your eggs in one basket and spend your full marketing budget on one tactic. So, where do you start? What sites are important for you to advertise or engage on?
A digital marketing company can help you determine the right marketing mix for your business. They also take care of setting up all your campaigns and ensure they’re running smoothly so you don’t have to.
You’re Not Getting Leads from Your Marketing
Driving clicks and increased brand awareness for your business are both valuable results of an integrated marketing strategy, but if you’re not seeing actual leads from your marketing, that’s a problem. Leads – like calls, emails, chats, and form fills – are how you’re able to grow your business, so if that’s the goal for your marketing and it’s not delivering, it may be time to reevaluate.
A digital marketing company can help optimize your marketing so you’re capturing leads, whether it’s updating your website to include a lead capture form or live chat, or optimizing your paid search to what’s driving leads instead of clicks.
You’re Unsure How to Measure Your Results
One thing we often hear from local business owners is how hard it is to measure the success of their marketing campaigns on their own. There are so many different metrics to look at across different channels and campaigns, and it can be hard to understand what the numbers truly mean and their impact on your business.
Working with a digital marketing company that provides transparent reporting and works with you to understand what your reports mean is imperative for understanding where your marketing dollars are going.
You’re Overwhelmed by the Constant Changes in Digital
Technology and the digital landscape are constantly changing. For example, voice search has exploded over the last few years, with one study finding that 60% of people using voice search just started using it within the last year. While it’s exciting to see the evolution of digital, it can also be kind of overwhelming as a business owner. Unless your business is digital marketing, you’re already an expert in something else: like healthcare, apartment management, etc., so adding digital marketing expert to your resume probably isn’t too high on your list of priorities.
A digital marketing company will stay on top of the latest technology updates and trends and adjust strategies accordingly, so you don’t have to worry about Google’s algorithm updates or Facebook’s News Feed changes.
As a local business owner, you probably struggle with having too many things on your plate. Let a digital marketing company take some of the weight and help you get on the path to marketing success. Contact ReachLocal to learn how we can help you find the right marketing mix.