What many used to consider the fundamentals of SEO are best practices no more. To get found by people searching online today, it’s critical to make sure your SEO strategy is aligned with recent changes in search engines – and with the way people search online today.
What does SEO mean today, when search engines are getting smarter, people are searching in more places than just Web-based search engines (think maps, social media, and mobile), and businesses are looking for tangible results from their marketing efforts?
As a result of these changing demands, SEO strategies have expanded to include a wide variety of onsite and offsite tactics. Now, you can no longer get by with buying links, stuffing keywords into content, and other outdated (and often penalized) tactics that used to be common in the SEO world. But is your SEO up to date in providing what search engines (and consumers) really want when it comes to helping them find relevant, useful content?
In this on-demand webinar video, ReachLocal’s Sr. Director of SEO Brian Ledis explains what a comprehensive, modern SEO strategy looks like and tips to effectively build a successful SEO program for your business.
Check out the video below to learn:
- The challenges of an outdated SEO strategy
- The factors of modern SEO, such as content creation and local SEO
- How to achieve today’s SEO best practices for your business
- How our ReachSEO solution delivers modern SEO — and ROI
- Early results of ReahchLocal clients using ReachSEO