Is YouTube Advertising Right for Your Business?

When you think of YouTube ads, you probably think about watching highly-produced mini commercials from large, big-budget brands before moving on to your intended video. But, recently it’s become easier than ever for all sizes of businesses to advertise on YouTube. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled.

YouTube is a much more accessible advertising channel than it used to be. And with numerous audience targeting capabilities, tracking of how many people see your ads, and engaging video ad formats, it’s a no-brainer if you want to build brand awareness and influence purchasing decisions.

Here are four ways to determine whether or not YouTube advertising is right for your business:

1. Your Target Audience is On YouTube

Building an effective marketing mix means being present where your audience is spending time. Did you know that YouTube is the world’s second largest search engine? And, one billion hours of video are watched on YouTube daily, so you know your audience is accessing the site either on their mobile devices or desktops on a regular basis.

Additionally, we know that YouTube appeals to a wide range of users. YouTube now reaches more 18-to-49-year-olds on mobile devices than any TV network. And, eight out of 10 people in this demographic watch videos on YouTube in an average month. Just like it’s essential to advertise on sites like Google and Bing where your target audience is consistently searching, it’s also important to advertise on YouTube.

2. You Want to Target Your Audience

We know that your target audience is on YouTube and spending a good amount of time there each month, but how can you reach them? YouTube’s targeting capabilities allow you to narrow your intended audience by location, life events, and more, so you’re not just showing ads to every person on the site. This allows you to cut through the numerous people watching videos each day and reach your true audience.

3. You’re Looking for Cost-Effective Video Advertising

One of the common misconceptions about video advertising is that it’s not cost-effective and can be expensive. And when it comes to television ads, that can definitely be the case. But, one of the great things about YouTube advertising is that you only pay when someone watches your ad. So, if someone leaves YouTube before watching the entire video or the first 30 seconds (if it’s longer), you’re not paying for that view, unlike with television ads where you’re paying a fixed amount no matter how many people see or pay attention to your ad.

And, creating and producing your video ad has become more accessible and cost-effective. You can even partner with a digital marketing company to run your full YouTube advertising strategy, including the video creation and production process.

4. You Want to Drive Brand Awareness

Ultimately, YouTube advertising is a vehicle for brand awareness and consideration. When YouTube ran 800 Brand Lift studies, they found that 65% of YouTube TrueView campaigns drove a significant lift in brand interest, with an average lift of 13%.

YouTube advertising is a cost-effective way to reach your target audience on one of the most visited websites in the world. Contact us if you’re ready to get started with YouTube advertising today.

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Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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