With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday!
At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community.
So, with Small Business Saturday coming up this week on November 24 and your plan (likely) in place, are you prepared?
If you don’t feel prepared, we’ve got you covered! Here are some last-minute tips to make your Small Business Saturday a success:
1. Designate Someone to Manage Social Media
Social media is a key component in capturing your Small Business Saturday involvement. You should share information about your event and promotions leading up to Saturday as well as your activity on the actual day. So, designate someone at your business to schedule a few social posts (don’t forget the #shopsmall and #smallbizsat hastags!), take pictures, and think of some fun ways to get more engagement. You may consider going live with Facebook Live or documenting your day through Instagram stories.
2. Make Sure Your Listings Are Up to Date
On Small Business Saturday, consumers will likely be using their maps and apps to find businesses like yours. So, make it easy for them! Check that all your listings, like Google My Business, Yelp, and Bing Places, have the correct address, phone number, and website for your business. There’s nothing more frustrating than showing up to the wrong business location or trying to call a phone number that doesn’t work. And, you don’t want to be missing out on those customers when they’re looking to buy!
3. Clear Out Your Leads
One of your goals for Small Business Saturday is likely to get more leads. So, to prepare, go through your existing leads and make sure each one has been appropriately followed up with, tagged, or triaged. When more than half of consumers choose to do business with the company that responds to them first, you can’t afford to let your current leads go unattended. And, this will make your life easier when it’s time to follow up with all your new leads from Small Business Saturday!
We’re looking forward to supporting local businesses in our communities on Small Business Saturday and wish you a successful, exciting day! Get more tips for Small Business Saturday on our blog.