3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first…

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Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online reviews are essential to great customer service How online reviews help new customers notice you What you need to do to launch a reputation management program When to respond to reviewers (spoiler alert: always!) As a business owner, there’s nothing more important than making your customers happy. Unfortunately, not all customers feel comfortable giving feedback on the spot. The result? Most of your customer base will venture online, where the relative anonymity of…

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Local Listings Management: 4 Essential Things to Know

Marketing your business should be fun. Whether you’re hosting a unique event or reposting cool photos from your fans on social media – connecting with your customers (existing and potential) is the most rewarding part of this thing we call marketing. But diving head first into the “fun stuff” can be detrimental if you don’t take care of the essential details first. Those essentials are most often what leads your customers to your business – both online and offline –…

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Laying the Foundation to Your Search Marketing Campaign

When you’re on the prowl for a new restaurant, barber, or dentist, how do you go about finding your next go-to spot? Our guess is an internet search. Google receives 3.5 billion searches in just one day! The number of daily internet searches continues to grow, and it is only projected to pick up more speed. As the algorithm of online advertising changes every day, it is essential that you stay on top of the current trends to ensure you’re…

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Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

What’s better than the RV lifestyle? For ReachLocal client Ontario RV Dealers Association (ORVDA), the answer is nothing. The ORVDA represents over 100 RV dealers in the Ontario area and holds five major consumer shows each year. They live and breathe RVs. Which doesn’t leave a lot of time for marketing. So, when they decided it was time to find a more efficient and effective way to market their tradeshows, they turned to ReachLocal to run a comprehensive digital marketing…

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5 Stats That Prove Your Business Needs Video Marketing

Does your business include video content as part of its marketing plan? Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. Check out these informative statistics about how your business should have a video marketing presence in your campaign strategy. Why Are Businesses Using Video Marketing? Video marketing is no longer a cutting-edge extravagance for large corporations. It’s time to evaluate how your brand will benefit…

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Drive Your Way to Social Media Success: Tips for Automotive Marketers

Too many dealers focus their online marketing strategy on digital advertising without giving a lot of thought to other online tactics that may help them reach and engage their target audience. Digital advertising, like search advertising and display advertising, are an important component of a strong online marketing strategy, but what information are you offering to people who are interested in your brand? Or to people who have multiple dealership options? What distinguishes your dealership from the others in your…

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results….

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