What Facebook’s Latest News Feed Update Really Means for Businesses

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses? What Does this Change Mean for Your Content? In short, Facebook’s News Feed update will favor posts from people instead of brands, and posts with comments and shares are more likely to appear in News Feeds than posts with reactions…

Read More...

Healthcare Marketing Makeover: 3 Tips to Try in 2018

A new year means new marketing tactics and plans. Digital marketing will continue to grow in 2018, especially in the healthcare industry, so I’ve put together three tips for you to try as part of your healthcare marketing strategy to build your brand and awareness with current and potential patients. 1. Geofencing Would you say you’re addicted to your phone? Research shows that U.S. consumers now spend an average of five hours on their mobile devices, and the majority of…

Read More...

3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

Read More...

Video: What’s the Difference Between Search Advertising & Display Advertising?

People often confuse the value of search advertising and display advertising in their marketing mix. Both are forms of online advertising, of course, but there are a number of differences between the two, including who they target, where they appear online, their objectives for your business, and their role in the buying journey. So, watch our quick video to learn the differences between search and display advertising and why you really need both for a successful digital marketing strategy: As…

Read More...

4 Social Media Trends to Watch for & Try This Year

Did you start the year off with a #NewYearNewYou hashtag on your business or professional social media pages? Maybe you’ve discussed your New Year’s resolutions with your followers? Celebratory New Year’s content is a relatable topic for the beginning of a new year; but if you want to continue the charge into a productive 2018, make sure that you take note of the biggest trends in the social media space. Video Since the end of 2013, the largest player in…

Read More...

7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

Digital marketing is constantly evolving and changing, with new trends and tactics emerging each year. Whether it’s AI, voice search, or digital assistants, we wanted to know what experts think are most impactful for local businesses and how these emerging trends may become integral to their marketing strategies. So, we asked some of our experts to share the marketing trends they think will impact local businesses along with the trends they’re looking forward to this year. See what they had to…

Read More...

Local Search Advertising Tips You Need to Know

With the new year in full swing, it’s time to take a fresh new look at your 2018 marketing strategy. Whether you’re a local business or a national brand, your marketing plan for this year should definitely include paid search advertising. Paid search can get complicated, and with everything going on this time of year, reevaluating your digital strategy can seem overwhelming. So, we’ve taken it back to the basics of paid search so you can make sure you’re starting…

Read More...

Check It Out: Our Top Posts of 2017

The end of the year is a time for personal and professional reflection, and it’s a great time to see what was successful and what wasn’t. So, let’s focus on the successful and take a minute to revisit the most popular ReachLocal blog posts in 2017! Facebook News Feed Ads vs. Boosted Posts: What’s the Difference? In this blog post, we outlined the difference between a Facebook News Feed ad and a boosted post on Facebook, which is a commonly…

Read More...

Topics vs. Keywords: What’s More Important in SEO?

Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. Let’s dig into why using both strategies can help your website’s organic search results. Google is constantly updating its algorithm to make sure searches are relevant to consumers. That’s key here – it’s all about solving for what searchers are looking for when they’re using search engines. Keywords are…

Read More...

3 Marketing Habits to Break in the New Year

You know that your products and services are just what your target audience needs. You’ve shored up your operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Businesses make mistakes every day that can lead to closure. This is painfully true when it comes to marketing. Here are three marketing habits you should break in the new year. Relying Strictly on Unpaid…

Read More...