Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 24 and your plan (likely) in…

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Prepare For The Holiday Season With These Marketing Tips

Like it or not, the holiday season is approaching fast! Is your local business prepared? Take a look at a few of our holiday marketing tips to help your local business have a successful holiday season. Make sure your local listings are up-to-date Local listings are online resources that contain basic information about your business. In today’s mobile-friendly world, it’s important to make sure your local listings are accurate and updated regularly because local searchers are using this information to…

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Why Should I Care About Geofencing?

We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same amazing device that allows us to order a ride home via Uber or buy things on Amazon also provides a marketing opportunity for business owners attempting to gain your attention as you move closer to their business? From a marketing standpoint, it is one of the most hyperlocal targeting strategies…

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Prepare Your Paid Search Strategy for the Holiday Season

The holiday season is an exciting time for consumers and business owners. When November rolls around, shopping patterns change as consumers take advantage of the best deals around Small Business Saturday, Black Friday, and Cyber Monday. According to Salesforce Commerce Cloud, half of all holiday shoppers were done by December 3 in 2017.   So, how are you preparing to grab the attention of those shoppers during November and December of this year? Before implementing last year’s online advertising campaign, you…

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3 Reasons Adding Live Chat is Good for Business

Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about customer service issues, it’s also much more than that. When used correctly, it can be the swiss-army knife of one’s digital presence. Here are three specific reasons why adding live…

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4 SEO Violations That Can Kill Your Rank

SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics.  1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most…

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…

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Make Leads Fall in Love With Your Website: 4 Tips

Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips. Create Simple Design & Organization Make sure your…

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Write the Perfect Holiday Text Ads With These 3 Tips

It’s that time of year again! The fall candles have been lit, pumpkins are seen outside of almost every grocery store, and Christmas music will start playing in every mall shortly after Halloween. The holiday season has arrived, and shoppers will soon be crowding a very popular place to make their purchases – the internet. Whether they’re looking for a specific item on a wish list or scrolling through their search engine results page (SERP) for inspiration, put your business…

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