Google Local Services Ads for Real Estate: 5 Reasons You Need Them Now

You know the importance of search advertising when it comes to getting in front of home buyers, sellers, or renters for your real estate business. The majority of home buyers begin their search on search engines, so if you’re not showing up at this critical step in the journey, you could be missing out. And, with Google’s Local Services ads, available for real estate businesses, you can take your search advertising to the next level by establishing a baseline of…

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3 Marketing Habits to Break in the New Year

You know that your products and services are just what your target audience needs. You’ve shored up your operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Businesses make mistakes every day that can lead to closure. This is painfully true when it comes to marketing, and especially this year. Here are three marketing habits you should break in the new year….

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Holiday Email Marketing Made Easy: 9 Email Templates You Can Use

Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season. You can use these nine emails to ensure your email marketing contains the three essentials of an effective email: a compelling holiday subject…

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How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 28 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business (either in-person or online!). With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience…

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The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which…

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The Top Ideas for Your 2020 Holiday Marketing

Many of us think of Black Friday as essentially the kick-off date for the holiday shopping season, but did you know that consumers actually begin their shopping well before then? In fact, nearly 40% of consumers begin their shopping before Halloween. Almost a full month ahead of Black Friday! So, in order to capture these shoppers, you need to start thinking about your 2020 holiday marketing strategy right now. We know, it’s weird to think about the holidays when we…

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3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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4 Steps to a Successful PPC Campaign

Search engine marketing can sometimes feel like a waiting game, but taking a proactive approach to campaign management can drive long-term success for your digital advertising. Here are a few tips for measuring and ensuring success for your PPC campaign. 1. Define Your KPIs & Set Realistic Benchmarks It’s difficult to assess your campaign’s performance if you have no standards to compare against your data. Setting key performance indicators that line up with your business goals will help you set…

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3 Types of Businesses That Should Run Instagram Ads

The widely-known mobile sharing network of Instagram has grown rapidly since its launch in 2010. It started off as a simple photo sharing app and grew to include a 24-hour story feature, IGTV, engagement tools such as polls and swipe up links, and so much more. According to Statista, there are currently 1 billion active Instagram users (and it’s only going up from there). So, are you taking advantage of putting your ads on this rapidly growing platform? There are…

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How Local Listings Can Improve Your Web Presence: 4 Benefits

Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website? Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is…

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