Mastering PPC: 3 Tips for Creating Compelling Text Ads

This is the third part of our eight-part series on mastering PPC

Text ads are an extremely important element of your PPC campaign. Your text ads serve as your gatekeeper to keep out the searchers you don’t want and attract the searchers you do want.

Consider these three tips for creating compelling text ads:

1. Balance Your Text Ads

The key to a successful text ad is a balance of relevant keywords and a call to action. Don’t try to cram in too many keywords or forget a call to action, and make sure that your text ads contain information relevant to your landing page.

2. Use Ad Extensions

Google and other search engines offer a wide variety of ad extensions. Utilize the ad extensions that work best for you. That could include phone, location, services, type, sitelinks, etc. The more relevant extensions you add into your campaign, the more space you win on the page.

3. Check on Your Competitors

Do some searches to see what your competitors are offering. Can you offer price-match or similar specials? Keeping an eye on the search landscape can help you remain competitive in the market.

Creating an effective text ad is important so you can entice searchers to click on your ad and (hopefully) become your customer.

Read More from Our Mastering PPC Series

Lindsay Christensen

Lindsay is a Sales Manager with ReachLocal and has been with the company for over 7 years. She loves the fast-paced, ever-changing world of digital advertising and has a diverse background in the full digital space. She enjoys showing clients how to make data-driven decisions about what is working and what isn't as well as trouble-shooting campaigns and coming up with solutions.

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