According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010.
Not only are more people searching from their mobile phone, the frequency of mobile search is increasing, too. The report found that of those conducting a search on their mobile device, 27% reported searching at least once a week, 43% reported searching 1-3 times per month, and 20% reported searching almost every day. According to the report, 73% of users are conducting search via a browser on their phone, and 56% conduct search using an app.
Further, 33% of mobile users are accessing local content, demonstrating that the rise of local search is not only for desktop users. One of the most popular types of information that users are looking for is maps.
When it comes to marketing your local business online, this research underscores the importance of two key things:
Do you have a mobile optimized site for your business? Is your Google Places page optimized? Let us know your thoughts about mobile search for local businesses in a comment!
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